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Product concept, highlights and added value

Philosophy: Providing modern families with children's food that is both healthy and delicious. In the food industry, many products sacrifice nutritional value in pursuit of flavor. However, we believe that health and taste can coexist. Especially for growing children, cultivating good dietary habits from a young age is crucial.

Highlights:

Ingredient Selection: Use high-quality Atlantic cod to ensure the fish meat in the product is pure and fresh.
Flavor Design: Lightly seasoned to highlight the delicacy of the cod while considering the taste preferences of children, avoiding overly strong condiments.
Process: Maximize the retention of nutritional components during production.
Marketing Strategy: Market towards children and parents, emphasizing the product's nutrition and flavor.
Packaging: Continue the "Little Square Cod" series packaging to emphasize consistency.
Added Value:

Convenience: Offer busy parents a food choice that is both tasty and quick to prepare.
Trust: Establish consumer trust in the brand through transparent sourcing of ingredients and the production process.

Product Images

Please briefly describe how your product communicates with consumers

Deep Understanding of Consumer Needs: At the beginning of product research and design, our team conducted market research to understand the needs and taste preferences of parents and children for the crispy meat. This gave us valuable insights into health, taste, and convenience.
Consumer-Centric Product Design: Once we knew the consumers' needs, product development was centered around them. For instance, we chose high-quality Atlantic cod, focusing on a balance between nutrition and taste, ensuring the product meets consumers' expectations.
Packaging Communicates with Consumers: Our packaging design is not only for attraction but also for conveying information. By continuing with the "Little Square Cod" series packaging, we emphasize the brand's consistency.
In summary, every aspect of the Children's Cod Crispy Meat is centered around the needs and expectations of consumers. Through continuous communication and interaction with consumers, we ensure that our product always meets their needs and have established a profound trust relationship with them.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

A party snack for children over 3 years old and the whole family who want to unwind their snacks

Weight/Volume per Pack

200g

Price per Item

49元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel