Company Website
https://www.cjchina.net
Company Introduction
bibigo is the gourmet brand passionately created by CJ Group, dedicated to bringing joy and culinary delights to the world.
Established in South Korea in 2010, bibigo has opened chain stores in China, the United States, and Singapore. In 2015, bibigo officially entered the Chinese market with its Dumpling series. Over the past 8 years, bibigo has been developing quality products based on local culture to meet the demands of consumers, introducing convenient meals and snacks that can be enjoyed anytime of the day, thus enabling people to " Live Delicious" in busy lives.
Product concept, highlights and added value
Convenient design
The bibigo Wang dumplings box has a compartmentalised design where each dumpling is placed individually, which makes it easy for consumers to pick up and ensures that the dumplings don't stick together.
bibigo Wang Dumpling Shape
The design of the bibigo wang dumpling series follows the classic shape of the previous series. The long dumpling shape is inspired by the trepang, while the lace of the dumpling is shaped like the waves of the sea, implying the unique flavour of nature's gift of the sea.
Selected Fillings
For the filling of prawn wang dumplings, we chose king-size, chewy black tiger prawns. With its inclusion up to 12% of the filling, black tiger prawns enrich the flavour of the filling; bibigo also added courgette and black fungus, which provide richness in texture as well as in visual experience to the consumers.
Various Techniques
The use of automated production equipment avoids contamination; repeated kneading creates dumpling skin that is about 0.1cm thin; the dumplings are shaped and then processed through the Pre-Steaming Process and instant frozen at -39°C to lock in the original flavour and texture, with no starch floating out of the dumplings when boiled.
Excellent in steaming, boiling, frying, and all kinds of cooking
The slogan indicates its various cooking methods, whether it is steaming, boiling, pan-frying or deep-frying, it can be ready to serve after 7-minute of cooking without the process of defrosting.
Product Images
Please briefly describe how your product communicates with consumers
Since its official entry into the Chinese market in 2015, bibigo has remained steadfast in its commitment to developing products that resonate with local culture and tastes, catering to the preferences and needs of Chinese consumers. In 2023, bibigo introduced its latest innovation in dumplings, marking a significant upgrade to its product line.
The Giant Black Tiger Prawn Wang Dumplings feature king-size, chewy black tiger prawns that enrich the filling, enhancing palatability and flavor. Complemented by courgette and black fungus, these dumplings offer a delightful richness in taste.
In terms of design, the Black Tiger Prawn Wang Dumplings artfully incorporate elements inspired by the ocean. Drawing from the classic Wang Dumplings series, the dumplings are shaped akin to Trepang, while the lace design mimics the undulating waves, evoking the natural bounty of the sea.
bibigo's wang dumpling production process is automated to ensure hygiene and safety standards are met. The dough undergoes meticulous kneading to achieve a thin, 0.1cm skin, while the PSP process and -39°C freezing maintain the integrity of the dumplings during cooking, resulting in firm yet tender dumplings that save precious cooking time.
The slogan "Excellent in steaming, boiling, frying, and all kinds of cooking" underscores the versatility of bibigo's dumplings, which can be enjoyed in just about 7 minutes without the need for defrosting.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
KOCs who are conscious of food quality, open to new products and happy to share, such as young mothers and white-collar workers who are seeking convenience and enjoyment of food in a fast-paced lifestyle.
Weight/Volume per Pack
350g
Price per Item
29.9元/袋
Storage requirements
冷冻（-18℃）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
nothing