Company Website
https://www.cjchina.net
Company Introduction
bibigo is the gourmet brand passionately created by CJ Group, dedicated to bringing joy and culinary delights to the world.
Established in South Korea in 2010, bibigo has opened chain stores in China, the United States, and Singapore. In 2015, bibigo officially entered the Chinese market with its Dumpling series. Over the past 8 years, bibigo has been developing quality products based on local culture to meet the demands of consumers, introducing convenient meals and snacks that can be enjoyed anytime of the day, thus enabling people to " Live Delicious" in busy lives.
Product concept, highlights and added value
Selected Ingredients
Pickled Mustard is made from vegetables harvested from Jixiangju's dedicated vegetable farms, which have been naturally fermented for more than 180 days to create a fresh and crunchy flavor! bibigo use selected quality pork, which is fresh and juicy. Our dumplings with coriander offer a unique flavor combination that appeals to coriander fans.
Unique Formula of Dough
bibigo's unique ratio ensures that the dough is more al dente and chewy. Whether boiled, steamed, or pan-fried, there are various cooking methods available, ensuring delicious taste in every bite.
The Special Combination of Flavors
Pickled Mustard Pork Dumplings feature a blend of pork and crispy pickled mustard, offering a unique flavor combination that leaves a delightful aftertaste.
Product Images
Please briefly describe how your product communicates with consumers
bibigo introduces a new line of dumplings meticulously crafted to meet the discerning tastes of Chinese consumers. This innovative range offers a diverse array of dumpling experiences specifically tailored for boiling, catering to the culinary preferences of the local market.
Weighing approximately 20 grams each, these dumplings feature a crust optimized for boiling, perfectly aligning with the cooking and dining preferences of Chinese consumers. Through extensive product development, bibigo identified three primary taste zones among Chinese consumers: salty, oily-spicy, and light.
In regions with lower GDP per capita, such as Northeast and North China, flavors like pickled mustard are favored. Conversely, regions with a penchant for saltiness, such as Southwest, Northwest, and Central China, gravitate towards tangy delights like kimchi.
To address this diverse palate, bibigo has collaborated with Jih-Siang-Ju to introduce the Pork Pickled Mustard flavor to its new collection. Leveraging Jih-Siang-Ju's expertise and reputation as a top-tier brand in the industry, bibigo ensures traceability of ingredients from farm to table. As a sister company of CJ Group, Jih-Siang-Ju also streamlines raw material procurement, enhancing cost efficiency.
Positioned as bibigo's affordable yet premium offering, this new dumpling series boasts high-quality ingredients sourced from trusted suppliers, with technical support from CJ Group. Manufactured in a dedicated facility utilizing partial automation, these dumplings prioritize safety and reliability while preserving the authentic homemade taste. Affordable and top-notch, bibigo's dumpling products are a must-try for dumpling enthusiasts seeking quality and flavor.
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
Consumers such as office workers and housewives who pursue high quality food , keen on new experience and ethusiastic about rich and vibrant flavors.
Weight/Volume per Pack
320g
Price per Item
19.9元/袋
Storage requirements
冷冻（-18℃）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
nothing