Company Website

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Company Introduction

Jinan Tianran Bakery Food Co., Ltd., established in 2009, has always adhered to the concept of "health, nature, and no additives", focusing on the production and sales of hand baked goods. It has developed into the largest dessert e-commerce company in Jinan that focuses on baked goods! The company has always adhered to producing high-quality baked desserts that are pure natural, non additive, ready to ship, and handmade. According to the company's plan for the past 5 years, we are about to launch a diversified model of online and offline flash stores, with market orientation, product quality as the foundation, and modern business philosophy as the guidance. We will continuously improve and innovate, and strive to develop our company into a well-known enterprise in the baking industry!

Product concept, highlights and added value

Shallow Tea Family Cheese Mooncake, Tea Cheese Duoduo/Peach Zhi Yao Yao/Grape Qi Pu Pu/Mang Qu Man Man Man, 4 flavors combined [4 pieces/box].
In terms of product differentiation from traditional mooncakes, the innovative process of using fluid light cheese to wrap heavy cheese is adopted. The light cheese is beaten into a fluid state, mixed with fresh fruit pulp or matcha powder. We draw inspiration from the ink painting and use desserts as paintbrushes to form a colorful ink halo. Then, the heavy cheese is immersed in it to create a wonderful combination of light and heavy cheese, forming a sense of taste and visual melody. We can experience both flavors in one bite, and the outer texture is soft and elastic, The inner layer of cheese cake mousse is dense, achieving a perfect balance between taste and texture.

Each cheese mooncake does not have the same pattern, and each one is hand-painted by a dessert chef, just like Chinese ink painting, with subtle colors and rich artistic conception. It has an artistic effect of blending water and milk, and unique craftsmanship to create each unique cheese mooncake. 100% handmade, 100% animal butter, 100% fresh fruit mashed, 0% added sucrose, from raw materials to products, full marks of craftsmanship, delicacy, and sincerity.

Product Images

Please briefly describe how your product communicates with consumers

To make desserts, we adhere to our original intention and only make healthy desserts with artisanal craftsmanship, ready to serve, and no additives. With the progress and development of life, people are paying more and more attention to health. This time, our cheese moon cake, leaving the high calorie, sweet impression and taste of the traditional moon cake, has changed from a new innovation, removing white granulated sugar, to using high-quality natural sugar substitutes to reduce calories. The taste is lighter, combining cheese with new fresh fruits. The taste is sour and sweet with the dense and silky texture of thick cheese, more consistent with the taste of a new generation of young people. It is different from the Mid-Autumn Festival, Eat good mooncakes made by Chinese intelligence.

In terms of packaging design, we choose the color that best associates cheese - yellow. Younger and more fashionable, and yellow can bring a relaxed, happy, and energetic feeling to people. We used the more differentiated visual language in the West Point industry, presented the logo with large font and IP image, combined with advertising slogans, abstract graphics, and icon layout as embellishments, to restore a persistent and dynamic brand product image. We have innovated the design of a lightweight gift box this time. The portable pull-out box type does not over package, but also reflects a sense of delicacy. It is suitable for giving as a gift or eating by oneself. The overall design style is simple but not simple. Exquisite appearance and stunning taste. Shallow Tea Homemade Cheese Mooncake - A great mooncake to reunite with family.

Product Images

Ingredients List Photograph

Launch Date

2022-8

Target Consumer

A group of young women aged 20-30 who enjoy desserts, have a controlled appearance, are self satisfied, have gift giving needs, and tend to be trendy and fashionable;

Weight/Volume per Pack

160g

Price per Item

79元/盒

Storage requirements

冷冻（-18℃）

Marketing Area

Chinese Mainland

Distribution Channels

电商 E-commerce

Market Performance

During the Mid Autumn Festival in 2022, online e-commerce has a monthly sales volume of over 1w in all channels, with a cumulative sales amount of approximately 80w+