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Company Introduction

Jiangxi Dongfang Weilai Food Technology Co., Ltd., established in 2023, is dedicated to independent innovation, research and development, and the sale of health foods. Adhering to the principle of "Food with Conscience," the company is committed to providing healthier, more delicious, and more convenient food choices.

In 2023, Dongfang Weilai officially entered the green industry sector, introducing the "Man Tian" brand. The company aims to establish a transparent "Vegetable Nutrition Chain" connecting the fields, factories, and consumers. The core philosophy revolves around "exploring the natural power of the countryside and creating healthy light food products." Simultaneously, actively engaging in rural revitalization policies, Dongfang Weilai combines technology with agriculture to strive for a series of innovative vegetable products that are healthy, delicious, and convenient for consumers.

Product concept, highlights and added value

1）Innovative Taste, Large Chunks of Vegetables and Meat in Bone Broth Base:
①Distinguishing itself from traditional instant noodles with vegetable packets, our Vegetable Cup features large, whole-cut vegetables and substantial chunks of chicken that absorb the broth and regain their original texture. A fork is all you need to scoop up a mouthful of meat and veggies.
②In contrast to traditional vegetable salads, the Vegetable Cup comes with a steaming hot broth, offering a Chinese-style salad suitable for the Chinese palate.
③Five popular broth flavors: Vitality Mushroom Chicken Broth, Sunshine Tomato Bone Broth, Golden Flower Collagen Chicken Broth, Recalling Spicy and Sour Gold Broth, and Dominant Satay Seafood Broth. Our master chefs carefully select premium meat and bone broth ingredients, slow-cooked using ancient methods for over 3 hours, resulting in a rich, mellow, spicy, sweet, salty, and umami taste experience, catering to various taste preferences.
2）Technological Innovation, Instant Rehydration with Freshly Picked Vegetables:
Overcoming common issues like nutrient loss, tough texture, and scattered fragments in dehydrated vegetables, the Vegetable Cup utilizes FD aerospace freeze-drying technology. This ensures maximum retention of the vegetables' nutrition, shape, aroma, color, and flavor. With a high rehydration rate, the vegetables can fully absorb the broth, providing an ultimate experience of fresh and crisp textures.
3）Innovative Healthy Ingredients, Nutrient-Rich and Calorie-Controlled:
①Using organically grown vegetables in selenium-rich soil, our cups contain vegetables rich in minerals. Each cup of Vegetable Cup is packed with dietary fiber, vitamin C, protein, as well as phosphorus, magnesium, calcium, iron, zinc, and other minerals.
②Each cup contains 5-8 varieties of dark-colored vegetables, creating a balanced combination of meat and vegetables, with a calorie content lower than that of one apple.
4）Innovative Eating Method, Convenient Cup Consumption of Vegetables:
We use a cup that fits comfortably in one hand. Simply add hot water, wait for 120 seconds, and you can enjoy a cup of fresh vegetables. This design caters to diverse scenarios, allowing consumers to enjoy a cup whether at home, at work, or outdoors. Quick, standalone, and time-efficient, you can have a warm cup of fresh vegetables in just 2 minutes.

Product Images

Please briefly describe how your product communicates with consumers

In the fast-paced modern lifestyle, maintaining a healthy diet has become a challenge, and ensuring an adequate intake of vegetables has become difficult. In response to this situation, we have developed and launched a convenient vegetable product that can be carried with you – the Vegetable Cup. We are dedicated to enabling every consumer to enjoy fresh, delicious, and convenient vegetable products even in their busy lives.
Through communication with consumers, we position the Vegetable Cup not only as a food item but also as a lifestyle. Aligning with the principles of the "Diversity of Vegetables" and "Focus on Dark-Colored Vegetables" in the "Chinese Dietary Guidelines," we transparently present the "Field-Factory-Consumer" path to consumers. This allows them to see the source of vegetables, the manufacturing process, and ultimately experience the authentic taste and nutrition of vegetables, aiming to bring them a sense of comfort returning to the countryside.
Furthermore, with the thoughtful cup design that is easy to hold, we innovate a simple eating method, conveying the product's convenience and light care, meeting the demands of the fast-paced modern lifestyle. Just add hot water and steep for 120 seconds, say goodbye to cold salads, and welcome a warm soup base that suits the Chinese palate. No need for picking, washing, or cooking – truly liberating hands. Additionally, we recommend consumption in various scenarios such as meals, fitness, work, and outdoor activities, allowing consumers to enjoy delicious vegetables without being restricted by the environment, experiencing the freedom of natural beauty in their busy lives.
In terms of brand marketing, we use social media, collaborations with key opinion leaders (KOLs), and various other methods to deeply convey the philosophy of the Vegetable Cup, guiding consumers to understand and embrace this new vegetable food experience. We believe that through continuous communication and innovation, the Vegetable Cup will become an indispensable and healthy companion in consumers' lives.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

①Young individuals in the midst of body management. ②Irregular eating habits among the white-collar workforce. ③Picky children with low vegetable intake. ④Moms who care about the family's dietary structure.

Weight/Volume per Pack

20.7克/杯

Price per Item

12.9元/杯

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Selling nationwide across China, covering multiple regions including East China, North China, South China, Southwest China, Northwest China, and Northeast China.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

The Full Field Vegetable Cup has been available on our Douyin store for just one month, with sales exceeding 1 million cups. The highest single live broadcast session reached over 500,000 RMB. In the two months since launch, monthly sales have surpassed 2 million RMB.