Company Website

http://www.ocak.cn/

Company Introduction

OCAK, a specialist in oats, was founded in 2013 and has been deeply involved in the healthy cereal industry for 10 years. Committed to providing consumers with healthy, delicious, and natural food, it has become a top brand in China's healthy cereal market. Since its establishment, OCAK has continued to delve into the field of nutritious breakfast, with products ranging from "Daily Nuts" to oat plant milk and now whole wheat crisps. Its product line includes oatmeal, oat milk, nuts, and gift boxes, and it plans to launch more products suitable for various scenarios in the future, striving towards the goal of becoming a world-class breakfast brand company.

Product concept, highlights and added value

1. Crispy texture, addictive from the first bite.
Utilizing innovative ultra-thin compression technology, each slice has a thickness ≤0.3mm, whereas conventional cereal thickness ranges from 0.5-0.8mm. It breaks the stereotype that healthy food must be tasteless, satisfying both health and taste requirements.
2. 99.5% whole grain formula, healthy and nutritious
*Whole Grain note: The formula consists of whole wheat and oats, with a whole grain content of up to 99.5%, retaining the bran, germ, and endosperm of the wheat, providing golden nutrition and natural flavor.
*Healthy Nutrition note: 2 pieces of Whole Wheat Crisps (approximately 33g) fulfill 60% of an adult's daily whole grain intake (as recommended in the "Chinese Dietary Guidelines (2022)" published by the Chinese Nutrition Society in April 2022).
3. Two pieces make a meal, strong satiety, essential for weight loss/fitness period
*Calorie note: 2 pieces of Whole Wheat Crisps (approximately 33g) contain about 150kcal, fewer calories than an apple (approximately 250g).
*Clean ingredient list, only whole wheat, oats, edible salt, no artificial additives.

Product Images

Please briefly describe how your product communicates with consumers

OCAK introduces Whole Wheat Crisps in response to the increasing number of Chinese consumers embracing a healthier and more environmentally friendly lifestyle. The attribute of whole grains has become a preferred choice for young consumers, especially those in the fitness and weight loss community, as a meal replacement option. With the growing demand for domestic brands, OCAK recognized the market opportunity in this category and developed Whole Wheat Crisps. OCAK Whole Wheat Crisps are made from compressed whole grains, retaining the bran, germ, and endosperm, resulting in higher nutritional value compared to regular cereals. Unlike other conventional instant cereals, Whole Wheat Crisps have a thickness of approximately ≤0.3mm, making them super thin and providing a crispy texture. This breaks the stereotype that healthy food is tasteless and fulfills both the requirements of health and taste.

Product Images

Ingredients List Photograph

Launch Date

2022-12

Target Consumer

Young consumers, especially those in the fitness and weight loss community.

Weight/Volume per Pack

1.2kg、400g、350g、100g

Price per Item

59元/1.2kg 29元/400g 29.9元/350g 19.9元/100g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

OCAK Whole Wheat Crisps were launched on December 21, 2022, with a single-day sales of 10,000 boxes. The total sales volume for the year 2023 reached 2.6 million boxes, generating approximately 150 million in revenue. The average monthly sales were around 216,700 boxes, with a revenue of approximately 12.5 million yuan.