Company Website

https://champions.generalmills.com/

Product concept, highlights and added value

1. "Three and a half minutes without dishwashing"
WanChai Ferry Microwave Dumpling products are designed with a self-contained lunch box. It provides consumers with great convenience by eliminating the need to wash the dishes while enjoying the delicious flavor. It only takes a short three and a half minutes to complete the heating, cooking and dishwashing free, greatly reducing the waiting time and providing instant food enjoyment.

2. "Double size filling, extraordinary quality"
Wan Chai Ferry microwave dumplings are double size vs. it’s ordinary dumplings, with more satisfying meal perception. At the same time, Wan Chai ferry has always adhered to the principle of selecting ingredients and insisting on providing high-quality products. The fillings are selected from high-quality ingredients such as whole pork forelegs and fresh vegetables. This feature provides consumers with a more sumptuous and flavorful dining experience. The addition of the unique Pomelo Vinegar gives consumers a complete meal experience.

3. "Enjoy the flavor and juiciness as if it were freshly cooked":
unlike other microwaveable foods in the market, our product utilizes an exclusive water-locking technology that ensures that it remains juicy and flavorful even after microwaving. This unique technological innovation will make our dumplings stand out in the microwave food market and fulfill consumers' high quality and instant needs.

Product Images

Please briefly describe how your product communicates with consumers

New packaging design:
Our packaging is not only aesthetically pleasing, but also functional. Each gyoza is separated, which ensures that each gyoza is heated evenly during the microwave heating process and avoids uneven heating. The outer packaging is made of a better barrier material, which reduces the risk of drying out of the product during re-storage and ensures the consistency of the microwaveable gyoza before and after the shelf life. This packaging innovation provides consumers with a better dining experience and product quality assurance.

Optimized formulations and unique technology:
Our team has conducted an in-depth study of the principles of microwave heating to understand how different product components react to microwaves. Through this research, we have optimized our product formulations to make them more suitable for microwave heating. This not only ensures that the dumplings are uniformly heated in the microwave, but also improves the texture of the product. This technological innovation has enabled our products to excel in microwave heating, resulting in microwave-heated dumplings that are "just like boiled, juicy, and not dry".

Chinese style steamer round tray design:
In order to fit the Chinese style of dumplings, we adopted the design of steamer round tray with unique flavor of pomelo vinegar, which gives people the experience of a delicate meal and no need to wash the dishes after eating, which is in line with the fast and convenient consumption habits of young people nowadays, and this innovation point gives uniqueness to the product.

Integrated marketing communication:
WanChai Ferry targeting young consumers on digital and social platform, such as tiktok, redbook, and WeChat. In addition, also promote new product in CVS, targeting white-collar office workers. Not only communicate the new product's benefits, but also educate the occasion which can enjoy delicious within 3 minutes and a half.

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

With the development of society and rapid pace life, "lazy, greedy, homebody, hurry, busy" - time is expensive, taste is tricky and poor cooking skills have become the norm for young people. The new launch of Wanchai Ferry microwaveable dumplings responds to today's young people's pursuit of ultimate convenience while providing quality and deliciousness!

Weight/Volume per Pack

210g

Price per Item

19.9元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

小型商超和便利店 Supermarket & CVS; 杂货店 Grocery