Company Website
https://www.zhuangyuanmuchang.com/
Company Introduction
Lanzhou Zhuangyuan Pasture Co., Ltd. was established in April 2000. It is a professional dairy product manufacturing enterprise integrating dairy farming, technology research and development, dairy processing and sales. It has formed a full industrial chain mainly focused on the processing and sales of liquid milk products with its own pasture milk source as the main raw material. On October 31, 2017, it was listed on the small and medium-sized board of Shenzhen Stock Exchange with stock code 002910.SZ and stock abbreviation "Zhuangyuan pasture".
After more than 20 years of efforts, it has grown into a leading enterprise in the regional market, showing a good development trend.
Product concept, highlights and added value
Each bag of slurried yogurt contains over 10% of Gansu's specialty food as a side dish - slurried water. Slurried water is a traditional fermented delicacy in northwest China, made from vegetables such as wild vegetables and celery through ancient fermentation techniques. It is sweet and refreshing, and is a well-known food in northwest China. It is often made into staple foods such as slurried water. Summer brings heat, winter relieves greasiness. Two fermented foods collide to create a unique flavor. At the beginning, there was a feeling of sweetness slowly spreading in the mouth. Before I could taste enough of this sweetness, a faint milky and clear aroma appeared in the aftertaste. This aftertaste had an endless aftertaste, always wanting to taste it again and experience the lingering milk fragrance on the tongue.
Product Images
Please briefly describe how your product communicates with consumers
As a fermented food with a long history in China, slurry water has played an important role in the lives of northern people for generations. Cuisine such as "slurry water fish" and "slurry water surface" are deeply loved by diners. We introduce this regional ingredient into yogurt, innovatively integrating traditional cuisine with yogurt. The refreshing aroma of soy sauce and the milky aroma of yogurt make it the best drink for refreshing summer and relieving greasiness in winter. The original slurry has a slightly sour taste, while the sweetness of yogurt makes the acidity of the slurry softer, which is in line with public preferences. The texture of the product is lighter than common yogurt on the market, and it also has a clear aroma of plants. At the same time, the refreshing taste of the soy milk itself and its ability to relieve greasiness and heat provide people with a variety of choices. Consumers can pair it with fish and meat, stimulate their taste buds when they have no appetite, and rely on its sourness and refreshing energy when they are tired. The unique regional cuisine has created a unique yogurt on the market.
Product Images
Ingredients List Photograph
Launch Date
2022-10
Target Consumer
nothing
Weight/Volume per Pack
135g
Price per Item
3.5元
Storage requirements
冷藏（0-4℃）
Marketing Area
northwest china
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS