Company Website

http://www.shenghetang.net/index.aspx

Company Introduction

Guangdong Shenghetang Health Food Co., Ltd. was established in 2005, is an innovative research and development, production, sales and dissemination of herbal health food enterprises with turtle jelly and herb as the core. With Guangdong Jiangmen & Guangxi Pingxiang double core production base, perfect information research and development center. Sheng He Tang products have reached the whole field from upstream to downstream. At present, it has achieved full coverage of international, national and regional retail terminal systems throughout the country, and the overall terminal has more than 200,000 stores. Its products are exported to North America, Australia, Europe, Japan, Southeast Asia and other countries and regions.

Product concept, highlights and added value

Today, consumers are no longer satisfied with traditional tastes and textures of food, but are seeking healthier and novel experiences. At the beginning of 2024,SUNITY launched a new "bouncy grass ball", breaking the traditional food scene, innovating the herbal grass category, and deepening the leisure food track. SUNITY Grass balls, selected high-quality herbal grass, using fresh technology, low temperature extraction of herbal grass juice, to retain the pure flavor of the grass, the taste is chewy. Compared with competitive products in the market, the balls are larger and more flexible, and each ball has a diameter of 2.0cm. Each cup contains herbal tea and herbal balls, open the lid to eat, to meet the double enjoyment of chewing and drinking. The cup is lightweight and portable, unlocking more delicious food methods. Product highlights: 1, high-quality grass source, pure herbal grass: Herbal grass is selected from the core production area of high-quality herbal grass "Vietnam, Fujian", by SUNITY high standard screening quality, 3 years of fermentation precipitation aroma, the whole chain quality control, Herbal grass aroma pure and rich; 2, master the "fresh extraction" technology purification lock fresh: low temperature extraction of grass juice, to retain the natural flavor of herbal grass. Each cup contains herb herbal tea and herb balls, drink and eat first, fresh and greasy; 3, the diameter of 2cm, larger and more chewy: different from the diameter of competitive products in the market within 1cm, the diameter of SUNITY grass balls can reach 2cm, the taste is more refreshing; 4, fancy way to eat, match with: can be paired with breakfast oats, milk tea drinks and other ingredients to unlock rich eating method, add "pill" gas for life; 5, 0 fat, 0 trans fatty acids, 0 gelatin addition, light burden and no pressure; 6, easy to eat, portable with: independent small cup design, tear film ready to eat, lightweight and portable, leisure party enjoy.

Product Images

Please briefly describe how your product communicates with consumers

1. Innovative packaging design:
- The Herbal grass ball packaging exudes a vibrant and colorful aura, complemented by the elegant gold stamping of the "big Q" logo and an appetizing chart that visually emphasizes the product's "bigger and more chewy" characteristics.
- The packaging prominently features the slogan "Herbal grass juice extraction," effectively highlighting its unique differentiating factor. Additionally, it includes an elaborate food guide picture to enhance consumer trust and further stimulate their desire to purchase.
- With its compact cup design, adorned with raised vertical stripes for a comfortable grip, this packaging stands out from traditional aluminum can designs in the market. It is specifically tailored for enjoyable consumption in various leisure settings, allowing consumers to savor it anywhere.
(Packaging upgrade plan: This product was initially launched by SUNITY in 2024. The uploaded packaging design represents its first-generation version. A future packaging upgrade plan will be implemented, subject to final product design.)
2. Advantages of an independent fairy grass raw material production base within the entire industry chain:
SUNITY possesses a production base in Jiangmen, Guangdong Province as well as a raw material production base in Pingxiang, Guangxi Province. Collaborating with Vietnam, Indonesia, and Fujian - three major herbal grass growing regions worldwide - they have established a stable supply chain boasting abundant reserves of high-quality herbal grass.
Utilizing their leading low-temperature concentrated extraction process for Herbal grass ensures preservation of its natural flavor throughout every stage of quality control along the entire supply chain - from source to end-consumer - delivering unparalleled natural quality.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

It covers all age groups, mainly for young people aged 18-35

Weight/Volume per Pack

100g

Price per Item

12.8元/500g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery