Company Website
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Company Introduction
Qingtai,the "low-carbon water" health management brand is a Qingtai choice specially designed for the "low-carbon lifestyle" population. Using a large number of new raw materials to replace flour and white sugar, we have carried out glycation free transformation on high starch and high sugar foods, achieving sugar and calorie control while ensuring high protein and long-lasting satiety.
Product concept, highlights and added value
On the product:
1. Raw material innovation: Compared to the traditional healthy baking of flour embryos, our brand pioneered the use of low heat and high satiety konjac flour to make embryos. We adhere to 100% konjac flour+100% animal cream, and for the first time, we have launched a low sugar and low calorie baking dessert in the market, breaking the stereotype that baking cakes are high sugar and high oil heat bombs!
2. Form innovation: Breaking through traditional thinking, unlike the 1+1+1 sandwich mode of sea moss and meat floss scallops, the roll shaped sea moss and meat floss scallops of the Gothic brand not only maintain a soft and elegant taste like clouds, but also bring consumers a visual impact of explosive sauce pleasure and linear optimization of artificial efficiency in the production process!
3. Flavor innovation: 100% konjac embryo body+100% animal butter+0 sucrose chicken meat floss, with perfect ingredients and moderate proportion. The filling is smooth but not greasy, and the meat is tough but not greasy. It is fresh, sweet, and refreshing, with a salty and fragrant taste that cannot be released.
This product uses imported Anjia cheese, customized low-fat egg yolk flavor sauce, 0 trans fat, 0 added sucrose, 141 kcal per box, allowing consumers to enjoy a satisfying and burden free experience.
In terms of marketing:
1. Crowd optimization: Inspired by creating a low-carbon lifestyle, this exquisite and fat reducing girl essential afternoon tea dessert
2. Scenario innovation: The afternoon tea and meal time exclusive to weight loss individuals is better than the traditional high protein meat product low-carbon attitude of afternoon tea, which is happy and full
Product Images
Please briefly describe how your product communicates with consumers
Our customers are mainly young women who pursue a healthy physique.
1. In terms of product formula, no white sugar or preservatives are added to meet the needs of this group of people,
2. In terms of product features, 0 trans fat, 141 calories, and low calorie content,
3. In terms of product taste, it is salty, sweet, and sauce rich, with a soft aroma that also meets the needs of the audience.
4. On the product packaging, independent packaging is used. 95g is suitable for one meal, and each box has 141 calories, which is approximately equivalent to the calories of one apple. It is sterilized and portable in a single box, making it convenient for hygienic consumption.
The overall packaging design is bright and flat.
In terms of marketing: 1. Utilize celebrity influence and connect with top anchors to promote innovation in the category of konjac baked goods, helping users recognize this category as the main focus.
2. Strengthen the effect of selling points, reach users with interesting Tiktok short videos, and promote the selling point advantages of new products with rigorous composition comparison.
Product Images
Ingredients List Photograph
Launch Date
2023-6
Target Consumer
High end women aged 25-40 who pursue high quality, high appearance, high-quality ingredients, and have a need for light food and weight loss
Weight/Volume per Pack
95g
Price per Item
19.9元/盒
Storage requirements
冷冻（-18℃）
Marketing Area
Mainland China Region
Distribution Channels
电商 E-commerce; 其他销售渠道 天猫、抖音、快手及其他线上平台渠道
Market Performance
The average monthly sales in our company is more than 100000+, and the sales channels are online platforms such as Tiktok, Kwai, Taobao, and Private Domain.