STARFIELD Poki Salad Bar_STARFIELD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

STARFIELD Poki Salad Bar

Food | Meal Replacement

STARFIELD

Company Website

https://www.starfield.cn/

Company Introduction

STARFIELD, founded in 2019, stands as a pioneer in the domestic plant-based protein food industry. Possessing independent research and development capabilities and a self-established production base, STARFIELD holds numerous intellectual property rights in extraction, separation, texture, and flavor. The portfolio of plant-based protein food applications has exceeded 300 varieties. Additionally, STARFIELD offers end-to-end solutions ranging from dish Standard Operating Procedures (SOP), packaging design, logistics supply to marketing planning.

As of now, STARFIELD has collaborated with over 100 renowned national food and retail brands, including KFC, Dicos, Luckin Coffee, Sam's Club, FamilyMart, and more. Leveraging food technology, STARFIELD continues to create products that are healthy, delicious, and sustainable for people.

Product concept, highlights and added value

The STARFIELD Poki Salad Bar offers two delectable flavors: Roasted Vegetable and Seaweed Cheese, each infused with vegetable nutrition, transforming veggies into a convenient and healthy on-the-go snack. It caters to consumers' desires for tasty, nutritious, and light options suitable for all ages. The Roasted Vegetable flavor boasts a 20% vegetable content, featuring a delightful combination of corn, carrots, shiitake mushrooms, water chestnuts and green onions. The corn pairs with crispy carrots, shiitake mushrooms complement water chestnuts for a rich texture, and green onions add a savory touch.

The Seaweed Cheese flavor is specially enhanced with DHA algae oil, along with shiitake mushrooms and corn. The combination of tender shiitake mushrooms and sweet corn, together with the rich flavor of cheese, creates a delectable and savory experience, heightened by the addition of seaweed flakes.

Nutritionally, each 100g Poki Salad Bar contains over 12g of protein, equivalent to the protein content in four cups of pure milk. The caloric content of one Poki Salad Bar is approximately equivalent to 0.4 bananas. Moreover, it offers the health advantages of zero preservatives and zero trans fats. Crafted using the steam-lock freshness process, the salad bars retain their authentic flavors, while the simple ingredient list satisfies refined nutritional needs.

In terms of packaging, the vibrant design, large quantities, and cost-effective specifications stimulate user purchases and sharing. The product has garnered spontaneous recommendations from numerous users on platforms like Red. The Poki Salad Bar is not only portable but also easy to store – simply keep it in a cool, dry place away from direct sunlight. Whether commuting to work, handling daily tasks, going on outdoor adventures, working out, or enjoying leisure time at home, it provides a convenient, on-the-go energy boost.

Product Images

Please briefly describe how your product communicates with consumers

In recent years, with the strengthening of consumer health awareness, there has been a growing emphasis on healthy eating and nutritional balance. This trend is particularly noticeable among middle-class families and young professionals who expect more diverse and healthier light food choices. In product development, STARFIELD Poki Salad Bar has specifically incorporated a variety of vegetables to ensure accessible vegetable nutrition. With its high protein content and the health benefits of zero added preservatives and zero trans fats, it is suitable for consumers of all ages.

In terms of packaging design, recognizing that salads are a culinary delight on the dining table, the choice of natural wood color as the background was made. The packaging of STARFIELD Poki Salad Bar's two flavors is distinguished through ingredient colors – Roasted Vegetable Flavor is represented by the natural vegetable green, while Seaweed Cheese Flavor is highlighted with bright corn yellow.

For convenience in storage and to maintain packaging integrity, STARFIELD Poki Salad Bar does not require refrigeration, and the individually packaged format is user-friendly for consumption, storage, and portability. It serves not only as a portable snack for work breaks, travel, late-night cravings, and school commutes but also as a healthy meal replacement for outdoor activities and fitness routines.

In terms of product specifications, one bag of STARFIELD Poki Salad Bar is priced at 59.9 yuan, containing 24 bars, making it a cost-effective option for families appreciating larger packaging. Currently available in Sam's Club stores nationwide and on the Sam's Club app, it has gained spontaneous recommendations from numerous users on Red, thanks to its characteristics of being low-calorie, high-protein, and satisfying.

Product Images