Yeyo Plant-based Coconut Yogurt - SuperBerry_Marvelous Foods Limited_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Yeyo Plant-based Coconut Yogurt - SuperBerry

Beverage | Plant-based Drink

Marvelous Foods Limited

Company Website

https://marvelousfoods.com/

Company Introduction

Marvelous Foods aims to cultivate the superstar-power of new proteins to nourish a healthier and more sustainable world.
We do this through developing consumer-focused products and brands that entice joy and inspire better living in the world’s hungriest market.
We’ve chosen to start from plant-based dairy in China, leading with local superstar ingredient: COCONUT. We do our best to make coconut becomes a functional food, because it is an emerging trend, especially in diary, as post-pandemic consumers seek products that bring joy and better living at the same time. Our product lines include yogurt, gelato and electrolytes, cover healthy breakfast, delight brunch, joyful low tea and energic hiking.

Product concept, highlights and added value

Yeyo Coconut Yogurt is a superfood that enhances bodily functions through pure coconut fermentation. Coconut, a high-fiber food, surpasses apples and brown rice in dietary fiber. Using natural coconut cream as the base, each cup contains 4.9 grams of natural dietary fiber, promoting gastrointestinal motility. Fermented with probiotics imported from Northern Europe, each cup boasts 480 billion live lactic acid bacteria, accelerating intestinal detoxification and safeguarding gut health. With 0 dairy, 0 artificial flavors, 0 coloring, 0 sweeteners, 0 carbohydrates, and 0 sucrose, the inherent medium-chain fatty acids in coconut provide satiety, making it the optimal choice for fat metabolism control. The new Super Berry flavor, enriched with various mixed berry freeze-drying technologies, has a vitamin C content exceeding 6 lemons, meeting daily requirements. Enjoy radiant skin and a vibrant state with Yeyo!

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Please briefly describe how your product communicates with consumers

Yeyo's Super Powder Yogurt range is ingeniously crafted to offer busy urbanites a convenient vitamin boost, seamlessly integrating superfood fruit and vegetable powder sachets into single-serve yogurt cups. This delightful creation transforms into an instant smoothie bowl, making it an ideal choice for those seeking a quick and tasty light breakfast or a snack on the go. Launched in 2022 amid the significant wave of COVID in China, the product is strategically designed with immunity-boosting properties in mind. Available in two delectable flavors – vitamin-rich Mixed Berry and antioxidant-rich Matcha Mint – Yeyo's Super Powder Yogurt not only caters to hectic lifestyles but also prioritizes health and wellness in a delicious and accessible manner.

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