Company Website
https://www.pepsico.com.cn/
Company Introduction
More than 1 billion consumers from over 200 countries and regions worldwide enjoy PepsiCo's products every day. In 2017, PepsiCo's net revenue exceeded $63 billion, thanks to its complementary food and beverage product line, including Frito-Lay snack foods, Gatorade sports drinks, PepsiCo beverages, Quaker cereal foods, and pure fruit juice. PepsiCo's brand series includes a range of popular food and beverages among consumers, with 22 brands having estimated annual retail sales of over $1 billion.
Product concept, highlights and added value
PepsiCo's first PepsiCo sugar free raw cola in China is a new product that completely breaks the traditional carbonation concept and has differentiation advantages. It constructs innovative expressions from multiple aspects such as packaging design, drinking scenes, and interactive experience, and the three-dimensional refreshing sensation of fully opening the five senses brushes New people's understanding of carbonated drinks, further upgrading the stimulating experience brought by strong bubbles.
Mainly aimed at mature consumers who pursue a refreshing and refreshing carbonation experience, as well as Generation Z who are willing to try new products, it provides consumers with a refreshing and stimulating unique "killing taste", providing a new sugar free cola experience, and also providing innovative ideas for the industry to explore more possibilities in carbonation categories.
PepsiCo Sugar Free Raw Coke, with its unique "killing taste" that brings a super stimulating experience, stands out from the homogenized sugar free race track. The new posture of "big mouthful" fresh and refreshing has quickly broken the circle and become popular nationwide.
Product Images
Please briefly describe how your product communicates with consumers
PepsiCo's first PepsiCo sugar free raw cola in China is a new product that completely breaks the traditional carbonation concept and has differentiation advantages. It constructs innovative expressions from multiple aspects such as packaging design, drinking scenes, and interactive experience, and the three-dimensional refreshing sensation of fully opening the five senses brushes New people's understanding of carbonated drinks, further upgrading the stimulating experience brought by strong bubbles.
Mainly aimed at mature consumers who pursue a refreshing and refreshing carbonation experience, as well as Generation Z who are willing to try new products, it provides consumers with a refreshing and stimulating unique "killing taste", providing a new sugar free cola experience, and also providing innovative ideas for the industry to explore more possibilities in carbonation categories.
PepsiCo Sugar Free Raw Coke, with its unique "killing taste" that brings a super stimulating experience, stands out from the homogenized sugar free race track. The new posture of "big mouthful" fresh and refreshing has quickly broken the circle and become popular nationwide.
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
Gen-Z\ Mature consumers
Weight/Volume per Pack
瓶装-500ml、罐装-330ml
Price per Item
5元/瓶装-500ml、3.5元/罐装-330ml
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel