Company Website

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Company Introduction

Beijing Lerui Technology Co., Ltd. is a health food company focused on ingredients, and has deep cooperation with many nutrition experts and research institutions. The brand "Ingredients Laboratory" under its umbrella focuses on "looking at ingredients, choosing with confidence", focusing on global high-quality ingredients and adding scientific formulas, committed to new nutritional solutions. The amount of ingredients added to the product is open and transparent, clearly marked on the outer packaging, and the product combines advantages such as health and nutrition, good taste, and portability.
2022 UFood Nutrition and Health Food Technology Innovation Brand Award
2021 Global Food Evaluation Competition Functional Food Award
2022 Nutrition Box Selection New Lifestyle Explosives Award

Product concept, highlights and added value

The overall innovation of the product: 1. 7-day cycle combination packaging, providing support for a week's nutritious diet. 2. Comes with a user guide, a nutritionist's recommended food red and black list, and a 7-day plan clock in form to help consumers stay focused and motivated during use! 3. Perfect control of 500 calories per day with light breaks
Raw materials: 8 imported raw materials from 7 countries
Taste: A special meal composed of powder and granules, with a rich taste and daily choices of cocoa brownie and avocado flavors
Packaging: Three compartment packaging+usage guide, reusable open close cover
Product composition: The protein and dietary fiber content in a special meal reaches more than twice the allowable labeled value; Specially prepared multi vitamin mineral tablets contain 20 nutrients to meet the daily needs
Marketing: Launch a nationwide self-discipline check-in mode, where a healthy lifestyle is more important than the numbers on the scale

Product Images

Please briefly describe how your product communicates with consumers

1. Combination packaging, convenient and worry free. Consumers no longer need to mix multiple vitamins, minerals, and other nutrients separately, nor do they need to search for recipes everywhere. Follow the usage guidelines to eat one box and complete a 7-day cycle.
2. Essence and pigment shall not be added to special meal powder, so as to retain the original taste of ingredients. The product is free of trans fatty acids
3. Encourage consumers to develop good habits on their own in the check-in form
4. Provide different usage plans for consumers in different situations
5. Not only does it meet the calorie needs of light fasting, but it also pays attention to the various nutrients needed by the human body, balancing various important factors such as satiety and taste
6. The product has achieved an excellent ingredient list of 20 nutrients per day, clean formula, high protein, and high dietary fiber

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

Overweight individuals (with a BMI index greater than 24), those who do not know how to eat lightly, and special populations in need of supplementary nutrition, etc

Weight/Volume per Pack

207g（牛油果特膳餐-粉60g（30g×2），牛油果特膳餐-颗粒40g（20g×2），可可布朗尼特膳餐-粉60g（30g×2），可可布朗尼特膳餐-颗粒40g（20g×2），多种维生素矿物质片7g（1g×7））

Price per Item

49.9元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chnae

Distribution Channels

电商 E-commerce; 其他销售渠道 私域

Market Performance

暂无