Company Website
https://www.jmlfood.com
Company Introduction
Jinmailang Food, founded in 1994, always takes "industrilization serves the country, and benefits the society" as the lofty idea of the enterprise, and "altruism rewards consumers" as the primary principle. CEO Mr Fan Xianguo leads his team to create extraordinary, leap-forward development pattern with great advantages in supply chain, R&D, channel management in order to reach superior product performance and high market penetration in domestic market.
Product concept, highlights and added value
Appearance is power: We invited a well-known designer Tiger Pan's team to create a series of product packaging for The Ramen Way. We believe this product can be the game changer of instant food market. Most of today's product designs are heavily homogeneous and outdated, we think this product design can stand for future, also attract a lot of Gen Z consumers into it.
Product Images
Please briefly describe how your product communicates with consumers
The Ramen Way-Fan's classic braised beef flavor noodles, with 0 fried healthy noodles as the core, use "green" packaging design and "red" packaging with traditional braised beef noodles, forming a strong contrast and attracting consumers' attention;
Launch a marketing campaign online which is "If it's not delicious, it's free" to encourage consumers to try a green braised beef noodle dish!
Once the product was released, it attracted many young consumers who were willing to try and pay attention to health to place orders on the platform. # Wang Yaoqing's Green Bull Dance # also made it to the hot search on Weibo. For a while, the magical "Green Bull Dance" attracted a large number of users to perform fancy flipping, creating a green whirlwind on various platforms and marketing accounts.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
Gen Z、young white-collars (self-pleased people)
Weight/Volume per Pack
105g
Price per Item
9.9元/桶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
无