Company Website
http://www.perfettivanmelle.com.cn
Product concept, highlights and added value
Since the launch of Chupa Chups Sour Belt series in China market, it has become the popular internet celebrity product among young generation with its unique taste and trendy design.In July 2023, Perfetti Van Melle successfully launched Chuapa Chups 1 Meter Sour Belt. As the first sour belt with "1-meter-long" concept, it has the sweet sour fruit taste and the surprising length. In order to make the product more interesting, 4 belts are connected and placed in the box, that consumers can pull all the belts from the box at one time.
In the production process, Perfetti Van Melle China has introduced the sour belt equipment from abroad to overcome the technical issues, and installed 2 sour belt production lines. We invited foreign experts team to guide us, Chinese team also went overseas several times to study this unique process, and then finally independently produced the sour belt product line. At the same time, PVM made a breakthrough innovation in the form of sour belt, 1 meter sour belt was finally come to market in July, 2023.
The sweet-sour flavor, the distinctive length are the two pillars of Chupa Chups 1 Meter Sour Belt, this product follows the rainbow color scheme of the classic sour belt with the mix flavor of fruit, sour powder added in, which makes you can not stop eating more. The first concept "1 meter" with its own Internet celebrity traffic provides you with a variety of interesting experiences, you can tear or twist it, roll or pull it, bringing the consumers satisfaction of taste. Moreover, you can decorate the dessert or cake with the sour belt, some consumers even take it as a fashion item decoration. 1 meter sour belt, delicious and fun.
Product Images
Please briefly describe how your product communicates with consumers
The sweet-sour flavor, the distinctive length are the two pillars of Chupa Chups 1 Meter Sour Belt, this product follows the rainbow color scheme of the classic sour belt with the mix flavor of fruit, sour powder added in, which makes you can not stop eating more. The first concept "1 meter" with its own Internet celebrity traffic provides you with a variety of interesting experiences, you can tear or twist it, roll or pull it, bringing the consumers satisfaction of taste. Moreover, you can decorate the dessert or cake with the sour belt, some consumers even take it as a fashion item decoration. 1 meter sour belt, delicious and fun.
After its launch to China market, the sour belt series products cooperated with Fan Chengcheng, the spokesperson of the brand, who matches well the brand tonality to shoot interesting videos of the product for brand image promotion and product exposure, and also launched OTV on major mainstream video platforms such as iQiyi, Mango TV, Youku, Tencent, etc. Further more, Chupa Chups cooperated with the Weibo Street Dance Competition, which further conveyed the cool and interesting tone of the brand and increased consumers' love for one-meter sour belts.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
12-18 year-old young teenagers who loves exploring new and unique experiences
Weight/Volume per Pack
220g
Price per Item
29.8元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China all areas (excluding Hong Kong, Macau and Taiwan)
Distribution Channels
电商 E-commerce