Company Website

http://www.perfettivanmelle.com.cn

Company Introduction

We are one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries.

Product concept, highlights and added value

1. Tasty, colorful and playful: Chupa Chups Mini Tubes has five different flavors including orange, pineapple, strawberry, apple and grape in one bag. Five colors of skin represent different flavors. With center filling of different texture and sour sanding, it brings you rich taste. With mini shape, one time eat one bite, it drives you and your friends crazy!
2. First filled extruded jelly for PVM China: with advanced production line for extruded jelly, it can produce 30 tubes at a time. With highly automated production line, high-speed production equipment, and high-precision packaging equipment, together with high-quality raw material, we achieve high-quality and high-yield production of Mini Tubes in China.
3. Good-looking package: the package design delivers brand tone of colorful and energetic well. In the middle of the pack, we extend the classic daisy shape of Chupa Chups logo and use bold color to show the colorfulness of tube products. Green element on the outside reminds of sour sanding of Mini Tubes, delivering the sourness of product. For the design of Chinese product name on pack, we combine the feature of Mini Tubes with Chinese character. Each character has tube shape and dots inside represents sour sanding of product.

Product Images

Please briefly describe how your product communicates with consumers

Jelly category grows fast and becomes NO.2 in China confectionery with great market potential. In May 2020, we launched Chupa Chups Sour Belt. As extruded jelly, Sour Belt is preferred by consumers through its unique texture and flavor.

According to the Consumer Research by IPSOS, consumers think that extruded jelly is more playful and chewier comparing with traditional deposit jelly. When choosing extruded jelly, consumers prefer product with filling and sour sanding, which taste sour & sweet and looks good. They also think that it would be great that if they can eat 5-8 different favors in one bag. Besides, comparing with long jelly, consumers think that it's more convenient to each one-bite size jelly, which is also more hygienic for sharing.

To extend the positive trend of Sour belt and meet the consumer needs, we launched NPD "Chupa Chupa Mini Tubes". Bite-size Mini Tubes, tasty, good-looking and playful, is suitable for various occasions for teens. When you are alone and boring at home, you can enjoy Mini Tubes to kill time; when you are on the way home or play games with friends, you can sharing Mini Tubes for fun.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

12-18 YO Teens, like adventure, enjoy fun and sharing

Weight/Volume per Pack

32g

Price per Item

2元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

杂货店 Grocery