Company Website

https://www.mengniu.com.cn/

Company Introduction

Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.

Product concept, highlights and added value

Guanyiru adheres to the research of probiotics, with probiotics as the core, empowering yogurt and providing consumers and their families with a healthy and nutritious product - probiotic yogurt home packaging.

In terms of raw material technology, Guanyiru selects a professional strain BB-12, which has strong activity and directly reaches the intestines, regulating the gut microbiota; Rich in 33.4g of protein and native high calcium, providing daily nutrition for the whole family; 100% raw milk is fresh fermented, and every bite is a delicious and smooth experience.

Product Images

Please briefly describe how your product communicates with consumers

Guanyiru is born for health and deliciousness. We believe in the small and powerful power of probiotics, and with high-quality health yogurt, we help every consumer in China who cares about their own and their family's health to revitalize their inner strength.

Probiotic yogurt home packaging, large barrel packaging rich in active probiotic BB-12, meets the daily supplement needs of the whole family; 100% fresh fermented milk has a silky and smooth taste, while 33.4g/bottle of protein and native high calcium make it nutritious, healthy, and delicious.

“Every day, Guanyiru brings good health and good condition.” The big bucket of yogurt allows the whole family to share good health and bacteria every day, living a better version of themselves and embracing every beautiful day in life.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Core communication for mature and knowledgeable women around the age of 35, radiating to the new generation of young families she belongs to. They live in high-end cities with high education and income, and focus on managing the health of their entire family.

Weight/Volume per Pack

1.08kg

Price per Item

15/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS