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Product concept, highlights and added value
SONG Y SONG Hericium Erinaceus, Yam, Fresh Lotus Root Powder
by Institute of Food Science and Technology CAAS to provide technical support, to solve the problems of lotus root powder brewing, nutrition ratio.The use of high temperature baking petal molding technology greatly reduces the threshold of lotus root powder brewing, free of cold water steps, hot water can be eaten, at the same time, the process upgrade of petal molding to prevent flying powder, user-friendly experience
Lotus raw materials from picking to grinding in 24 hours to complete, to ensure the "fresh" lotus root powder,
barrel packaging to meet the needs of family users, the whole family can be eaten, clean formula 0 add, restore the true taste of lotus root powder.
Product Images
Please briefly describe how your product communicates with consumers
Lotus root powder is an experiential product, so in the early stage of product birth, we actively understand the origin of lotus root powder, lotus culture, user cognition, industry technology, etc. In the early stage of product development, for family users with intestinal problems, we specially develop mass-sale packaging - canning. On the basis of large gram heavy household packaging, pure lotus root powder is targeted at people who have health needs and do not like nuts, and the new technology "high temperature baking" is applied to make the lotus root powder into "petal shape", which can be eaten without cold water or hot water, reducing the time cost of meals. At the same time, a series of offline themed cultural tasting activities are carried out in conjunction with large-scale activities of Zhejiang government. Get users close to the product and convert them into a loyal audience.
Product Images
Ingredients List Photograph
Launch Date
2023-5
Target Consumer
for aged 30-60 with intestinal nutritional problems and who don't like nuts
Weight/Volume per Pack
298g
Price per Item
35.9元/罐
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel