Company Website

http://www.sh600696.com/product-item-66.html

Company Introduction

Senenteen Light Years is a low alcohol brand established by Shanghai LIGHT-YEAR LIQUOR Co., Ltd in 2020 for the diversified social scene of young consumer. It belongs to Shanghai Guijiu Co., Ltd. (Stock code on the Shanghai Stock Exchange: 600696). Its headquarters is located in Shanghai, and it is committed to becoming a world-class wine group that blends classic and innovative values. With the mission of "creating a better life", it cooperates with industry institutions such as China Food Fermentation Research Institute and China Liquor Association, to integrate supply chain advantages and ensure quality through refined quality control. It aims to define the future with futuristic ideas.

Product concept, highlights and added value

Seventeen light years yuzu jasmine flavor liqueur can be regarded as a pioneering innovate flavor in domestic liqueur. The liqueur is added with imported vodka from Europe and produced by tower distillation. Upon first taste, it carries the rich fragrance of jasmine, followed by the tart and sweet sensations of fruit. In the middle and final note, the fragrant scent of yuzu gradually unfolds, where floral, fruit, and herbal flavors are intertwined, generating a rich and unique taste experience on the palate.It is "born for the night live", once served by the popular singer MARiA, as the recommendation officer of Yao night, the main consumer groups are young people aged 18-28 who are active on social media, they prefer low-alcohol and they are energetic, personalized, and are the main customers of nightclubs and bars.

Product Images

Please briefly describe how your product communicates with consumers

Launched in 2023, the liqueur is a brand-new series from Seventeen Light Years, with the brand mission of "Providing New Nightlife Trendy Drink Experiences for the New Generation of Young Chinese Consumers." Plunging into the "Utopia of the Night," it creates a novel experience for passionate celebrations. By deeply probing the consumer behavior of young groups, Seventeen Light Years lead the way in catering to popular night scene scenarios, creating new nightlife trendy drink experiences. Since its launch, the product has frequently appeared at top night clubs, bars, well-known concerts, trendy markets, Live Houses, industry exhibitions, and more, facilitating close interaction with young consumers. With its extensive entertainment marketing tactics which involved partnerships with popular variety shows such as "Riding the Wind 2023" and renowned artists like MARiA, along with widespread advertising across city landmarks, this quality brand quickly expanded its popularity, achieving more precise communication and exposure.

Product Images

Ingredients List Photograph

Launch Date

2023-4

Target Consumer

Young people aged 18-28 who are active on social media, they prefer low-alcohol and they are energetic, personalized, and are the main customers of nightclubs and bars.

Weight/Volume per Pack

750ml

Price per Item

499元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide market (Mainland China)

Distribution Channels

电商 E-commerce; 其他销售渠道 酒吧夜店等