Company Website

https://www.yili.com/

Company Introduction

Yili Group is the largest and most comprehensive dairy enterprise in China, as well as an international enterprise that has achieved industrial layout in Asia, Europe, America, and Oceania. It ranks among the top five dairy companies in the world and has been ranked first in the Asian dairy industry for ten consecutive years!

Product concept, highlights and added value

1. Key Innovation Challenges in SHUHUA AnTangJian Technology:
The digestive systems of middle-aged and elderly individuals are more vulnerable, making them prone to lactose intolerance, which inhibits effective absorption of milk nutrients. Additionally, with 140 million diabetics and 390 million pre-diabetic individuals in China, many are middle-aged or elderly. These two major health issues significantly overlap in this demographic. SHUHUA AnTangJian provides lactose-free milk through patented LHT lactose hydrolysis technology, breaking down lactose into galactose and glucose, realizing the product lactose-free and making the product more friendly to the delicate digestive systems of middle-aged and elderly individuals. However, glucose absorption can elevate blood sugar levels, posing challenges for blood sugar control in pre-diabetic middle-aged and elderly individuals. Therefore, there is an urgent need to address key technological hurdles in product development to achieve lactose-free, slow-release sugar, or even sugar control.
2. Breakthrough Innovations in SHUHUA AnTangJian Technology:
Formula Innovation: Dual herbal (mulberry leaf extract, corn silk) slow-release carbohydrate combination + dietary fiber, achieving dual control sugar factor patented combination innovation.
Mechanism Innovation: Dual herbal ingredients aid in slow-release carbohydrates, maintaining blood sugar stability, reducing insulin resistance. Soluble dietary fiber can adsorb and delay the absorption of CHO in the digestive tract, thereby achieving blood sugar control on a lactose-free basis.
Empirical Innovation: Efficiencies of formulas are screened through zebrafish experiments, followed by human experiments testing postprandial blood sugar stability to verify product efficacy in blood sugar control.
Quality Control Innovation: Utilizing raw material fingerprinting technology to achieve uniform standardization of raw material access, ensuring 100% match of raw material efficacy components and all indicators.

Product Images

Please briefly describe how your product communicates with consumers

By 2022, China’s diabetic population has reached at approximately 141 million, ranking the top in the world. The diet habit of high-starch carbohydrate and the aging of population have aggravated the outbreak of diabetes and hyperglycemia. SHUHUA, together with Nanjing University of Chinese Medicine, has established a database of raw materials for functional products, screening and prioritizing top-ranking ingredients and conducting multiple rounds of consumer surveys to identify natural blood sugar control factors such as mulberry leaf extract DNJ, corn silk and dietary fiber, and identified the best ingredient ratios ratio through multiple rounds of animal experiments. Human trials jointly carried out with authoritative institutions have proved that SHUHUA AnTangJian Milk can effectively maintain stable postprandial blood sugar levels. The U.S. Federal Dietary Guidelines Advisory Committee recommends consuming milk 3 times a day. With lactose-free base, AnTangJian is suitable for all, especially suitable for the delicate digestive systems of middle-aged and elderly individuals. SHUHUA AnTangJian is the first to realize blood sugar control in milk worldwide, enabling consumers aged 45+ with diabetes and hyperglycemia to choose milk that is not only nutritious and delicious but also naturally controls blood sugar.
On World Diabetes Day in 2023, SHUHUA AnTangJian, as the “first milk health partner” of the Beijing Diabetes Prevention and Treatment Association, collaborates with the association to provide free blood sugar health management services and dietary guidance to diabetic individuals through the AnTangJian 7-day sugar control training camp. On World Diabetes Day, Yili, in collaboration with 13 leading health brands including Taikang, Sinopharm, and Yixintang, establishes a sugar control ecosystem, focusing on providing comprehensive and high-quality products and services in food, accommodation, transportation, and medical care to improve the overall quality of life and health of diabetic individuals. Additionally, SHUHUA AnTangJian focuses on communities nationwide, offering free health consultations and sugar control awareness activities to enhance public awareness of blood sugar health management.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

Individuals aged 45 and above with hyperglycemia and diabetes, as well as those with sugar control needs

Weight/Volume per Pack

220ml

Price per Item

5.5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 医药（国大药房、老百姓大药房、一心堂）

Market Performance

Currently, AnTangJian is sold in over 10 top-tier pharmacy chains in China, including GuoDa Drugstore, LBX Pharmacy, and Yixintang. Seizing the opportunity presented by this product launch, SHUHUA successfully established a strategic partnership with Yunnan Yixintang, one of the top five chain pharmacies in China. Since June 2023, the product has been sold in 2,500 Yixintang stores, contributing to the achievement of the product’s business goals. In 2023, its sales revenue exceeded 80 million RMB.