Company Website
https://www.gzsle.com/
Product concept, highlights and added value
Jasmine Longjing, is one of the sugar-free tea series products launched by GUOZI CO. It selects the QiantangLongjing tea from Hangzhou, adheres to the extraction of original leaf tea, with zero tea powder, brewing high-quality tea. Jasmine flowers from Guangxi Hengxian , are carefully selected, harvested and extracted on the same day. Through a meticulous 10-step process and low-temperature slow roasting, it extracts the freshness of Dragon Well tea more gently. For sugar-free tea consumers, it is a refreshing tea drink, truly sugar-free and refreshing. And it is very friendly for the new consumers.
Jasmine Longjing, stands out from most sugar-free teas on the market; it lacks the bitterness and astringency often found in sugar-free teas, making it smooth and enjoyable, an excellent tea. At the same time, Jasmine Longjing Tea boldly adopts innovative square bottle design and a new Chinese style design, making the product more textured, standing out among various tea drinks, and illuminating a new style of Chinese tea products.
Product Images
Please briefly describe how your product communicates with consumers
Jasmine Longjing mers is a refreshing tea drink, truly sugar-free and refreshing. And it is very friendly for the new consumers.
Jasmine Longjing, stands out from most sugar-free teas on the market; it lacks the bitterness and astringency often found in sugar-free teas, making it smooth and enjoyable, an excellent tea. At the same time, Jasmine Longjing boldly adopts innovative square bottle design and a new Chinese style design, making the product more textured, standing out among various tea drinks, and illuminating a new style of Chinese tea products. During the new product launch, a promotion was launched at convenience stores where purchasing Jasmine Longjing would come with a complimentary aroma sachet. The sachet contains jasmine flowers and Longjing tea, allowing consumers to more intuitively experience the aroma of both the tea and the flowers.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
无
Weight/Volume per Pack
500ml/瓶
Price per Item
5-6元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
全国
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
Since the launch of the sugar-free tea series, the sales volume has exceeded 100 million bottles, with sales ranking at the top in the sugar-free tea drinks section of convenience store channels.