Company Website
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Company Introduction
WonderLab, founded in 2019, is an innovative enterprise focused on probiotics and nutritional supplements, focusing on the new scenarios and needs of young people for sports nutrition, intestinal health, skin health, sleep health, and more. We provide evidence-based health solutions and strive to improve the lives of more consumers. We adhere to the principle of using evidence-based methods to achieve benefits and are well founded.
WonderLab has served more than 5 million users, and the cumulative sales volume of probiotics throughout the network has exceeded 300 million bottles. It has topped the list of domestic probiotics in Tmall, JD, and Tiktok, and the brand has won 50+industry awards.
Product concept, highlights and added value
Redefining the new standard for liver protection: staying up late without exploding the liver, protecting the liver by first purifying the liver, in order to avoid additional burden on the liver; A comprehensive and professional choice for comprehensive care and upkeep.
WonderLab liver cleansing capsules have exceeded 10000 bottles in 3 days! Top 1 capsule dosage forms in the category in the first month! During the 2023 Spring Festival, Tmall's top three category stores and top one single product (surpassing industry brand Swisse)
Good products come from good formulas, ingredients, and experiences!
Product advantages
01. In terms of formula, the revolutionary first formula: not only protects, but also purifies! A true liver cleansing formula
02. In terms of ingredients, EU certified milk thistle: 100% purity, industry ceiling, 0 impurities, 0 hormones, 0 additives
03. According to the standard, it does not contain illegal drug additives and supports full traceability from seeds to finished products
04. In terms of experience, it's not like the small magic cube packaging of a medicine jar. Mini plant capsules are easy to swallow, less likely to get stuck in the throat, and more persistent
[Product efficacy]
01. Truly pure, 98% concentration reduced glutathione component, excretes harmful substances in the liver, accelerates liver metabolism
02. True Care, 100% Pure Milk Thistle Grass+European Pure Water Extraction Patent Korean Thistle, Double Thistle in One, Repairs Liver Cell Membrane, Protects Liver from Damage
04. True nourishment, zinc, selenium, B-group, VC - liver basal nourishment
Product Images
Please briefly describe how your product communicates with consumers
[Design Insights] The work has gained insight into the health products on the market before its design and development. Whether it is in graphic design or in the appearance of product bottles, it can easily cause people to feel pressured and feel like they are taking medicine. So in terms of the appearance of the bottle body of our product, our goal is to occupy the office desk.
How to "occupy the office desk"? Firstly, it is about aesthetics. Traditional cylindrical bottle caps have a vertical pattern that increases friction but affects aesthetics. If the vertical pattern is removed, the circular bottle cap will become difficult to open. Secondly, in terms of functionality, the circular bottle body is weaker than the square bottle body in terms of flat information display, bottle body loading capacity, and shelf display capacity. In addition, the brand's existing "drawer box" shape is also a rectangular product, and the square bottle body has emerged.
【 Experience 】 At the same time, due to the characteristics of the square bottle cap, it is designed with rounded corners, allowing even girls with small palms to easily twist it open, removing traditional vertical stripes on the bottle cap. While ensuring an undamaged opening and closing experience, the pursuit of "simplicity without reduction" enhances aesthetics.
【 Surprise 】 The playability setting of the product is aimed at reducing the burden of consumers taking medicine, and health products can also become fun and enjoyable. A convex and concave structure has been designed at the top and bottom of the bottle, allowing consumers to securely stack multiple products through the concave convex structure. This design is considered a small Easter egg for this product.
Product Images
Ingredients List Photograph
Launch Date
2022-8
Target Consumer
The emerging white-collar workers, senior middle-class workers who often stay up late, work overtime, drink and socialize, and the Z generation who love esports and watching dramas are mainly suitable for both men and women.
Weight/Volume per Pack
60粒/瓶
Price per Item
199元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Tmall Global, JD Global, Tiktok International, Little Red Book International, Watsons International and other platforms
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
WonderLab liver cleansing capsules have exceeded 10000 bottles in 3 days! Top 1 capsule dosage forms in the category in the first month! During the 2023 Spring Festival, Tmall's top three category stores and top one single product (surpassing industry brand Swisse)