Company Website
https://chn.mars.com/
Product concept, highlights and added value
RESPAWN ™ is a new gaming performance snacking brand，Launched in China in July 2023. There are sugar-free gum and mints now! "Little Black Stick" gum soothes tension in the game and keeps you online.
RESPAWN ™ sugar free gum, no added sugar, simultaneously launched 3 flavors: the cool mint flavor, watermelon red pomegranate flavor, and spicy flavor which is "specially customized for the Chinese stomach", the product is zero sugar, zero fat, delicious without pressure.
Based on the sugar free gum, this product innovatively add vitamin B1(thiamine hydrochloride, added amount: 24mg/kg) and vitamin B2(riboflavin, added amount: 24mg/kg), the content in the product is much higher than the claimed requirements of GB28050, and consumers can get up to 3% NRV vitamin B1/B2 per chewing gum. Vitamin B1 helps maintain the normal physiological function of the nervous system. Vitamin B2 is an indispensable part of energy metabolism. Studies have shown that chewing also helps people reduce stress and increase alertness. Chew a respawn gum before the game starts, whenever you think about it and during the game will make the game more exciting; Chew it when you are nervous, to relieve tension; Chew hard when you are angry, to vent negative emotions. "Little Black Stick" gum soothes tension in the game and keeps you online.
Product Images
Please briefly describe how your product communicates with consumers
Infuse new ways of building brand innovation experiences. Adopting Razer’s mantra, FOR GAMERS, BY GAMERS, Respawn intentionally craft gaming ecosystem to engage with gamers through multiple angles: 1. Proactively participate gaming events, ie. Chinajoy, esports events, to drive brand awareness among gamers in the right occasions; 2. Create Respawn brand fans community, ie. RESPAWN LABS, Respawn Campus tour, KOL seeding & streaming, to create more in-depth interactions among gamers; 3. Leverage Razer as a gaming insider to build meaningful and authentic connections with gamers and gaming communities. These 3 pillars of activations help Respawn gradually become an essential part of gaming.
Product Images
Ingredients List Photograph
Launch Date
2023-7
Target Consumer
They are a group of avid gamer, to find a group of like-minded friendsduring gaming, but also to get a sense of accomplishment beyond their own.
Weight/Volume per Pack
32g
Price per Item
9.9元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
The first snack brand created specifically for esports players