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Company Introduction
With the development of society, the health consciousness of the younger generation has penetrated into all aspects of life. So when they enjoy the joy of snacking, they will always be accompanied by various burdens and guilt. We believe that "healthy" and "delicious" should no longer be opposites, and that new snack solutions are needed. Thus, the food laboratory was born.
We want to use science and innovation to create a new world of snacks, so that everyone can easily and happily enjoy the deliciousness and happiness brought by snacks, share snacks without burden, and find balance and happiness on the road to a better life.
Product concept, highlights and added value
In terms of raw materials, we use raw materials with a healthy mind: non-GMO high-quality corn as the base, adding Kiri Kairui cheese imported from France and milk powder imported from New Zealand, which retains the mellow cheese and the fragrance of corn to the greatest extent, and achieves thick cheese in every bite in terms of taste, crispy and milky, refreshing aftertaste and not greasy.
In terms of nutrition, we also have very excellent nutrients: we have achieved a high dietary fiber content 6 times that of the national standard, with a dietary fiber content of 37.5g per 100g, which is equivalent to eating 6.2 catties of celery. And to reduce the calorie burden as much as possible, each pack of calories is about 109.1 kcal < 1 apple. And without adding any superfluous ingredients, it achieves 0 added white sugar, 0 trans fatty acids, 0 added preservatives, and 0 added flavor pigments.
In terms of packaging, we use warm and bright colors and clean food pictures with a sense of appetite, with simple and clear health data ingredient labels, to perfectly integrate and present the appetite and product selling points at the same time, and do not occupy a place, easy to transport, and easy for consumers to carry.
Product Images
Please briefly describe how your product communicates with consumers
In the initial product market research, it was found that the health consciousness of the younger generation has penetrated into all aspects of life, and they are particularly concerned about body management and physical and mental health, so they will control their diet or balance the intake of nutrients. However, there will be moments when you can't control it, so you will look for healthy and delicious foods that can be safely ingested during the diet control period and can taste like a substitute for desserts/junk snacks. Or when you are craving, you will also want to eat something delicious, but you will not overeat junk ingredients, and you can get a sense of pleasure with strong certainty and satisfaction.
Therefore, when we develop, we focus on selecting ingredients with a healthy mind, and ensuring that the flavors we develop are delicious with a healthy feel. In terms of packaging, more emphasis is placed on the sense of appetite and luxury, so that the product looks healthy, exquisite, and has a quality of life, which is in line with the needs and preferences of target consumers for the pursuit of a better life, and it is easier to guide them to choose us.
Product Images
Ingredients List Photograph
Launch Date
2022-8
Target Consumer
Young women aged 18-24 who love snacks and are afraid of obesity；Sophisticated white-collar workers aged 25-35 who pursue a healthy lifestyle
Weight/Volume per Pack
40g
Price per Item
9.9元/40g
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
All over China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Market Performance
Since its launch on the whole network, it has sold more than 1,500,000 pieces, and the sales volume of the Tmall flagship store of the same category is TOP1!