Company Website

http://www.xiduoduo.com.cn/

Company Introduction

Xiduoduo Group is a large-scale modern enterprise that integrates professional research and development, production, and sales of canned food and beverages. Since its establishment in 1997, it has been dedicated to the research and development and production of coconut seed beverages. It is a pioneer and industry leader in the coconut category, committed to building a leader in canned coconut seed beverages.

Product concept, highlights and added value

Xiancao Wanzi "Chewing Herbal Tea" was launched in 2022. Its unique spherical Xiancao Herbal Tea beverage, once launched on the internet, became popular and sparked a frenzy of recommendations and discussions among netizens. Compared with commercially available Xiancao beverages, Xiancao balls are made of 1.2cm large diameter Xiancao powder balls made with Xiancao juice, which have a chewy and bouncy taste.



Xiduoduo has an exclusive original research and development team for spherical fairy grass, and has an exclusive domestic high-quality fairy grass planting base in Wuping, Longyan, Fujian. Through the exploration of raw material resource endowments, the efficacy value of Xiancao itself has been clarified, and the core ingredient of Xiancao balls is Xiancao, which is also the core ingredient of herbal tea beverages.



Through the exploration of raw material resource endowments, the efficacy value of Xiancao itself has been clarified, and the core raw material of Xiancao balls is Xiancao, which is also the core ingredient of herbal tea beverages. It ranks among the top brands in the ingredient list of herbal tea products.

Product Images

Please briefly describe how your product communicates with consumers

Unlike traditional Xiancao products, Xiancao meatballs solve the consumption demand of Xiancao beverages in the industry, where the particles are too small to meet the taste needs and the products are mostly small can mouths, making it difficult to fully suck out the particles and easily causing drinking waste. When consumers see Xiancao balls at first glance, they can see the product characteristics of large Xiancao balls.



On the packaging, the font should be enlarged as much as possible and the symbols should be as strong as possible. By designing a product symbol, amplifying the purchase reason "pill", leveraging the dramatic nature of the product name and form, and establishing shelf display advantages, the communication of purchase reasons is faster and the success rate is higher. By using the ingredient list, emphasizing the addition of product 0, providing consumers with hooks to accelerate purchasing decisions



Based on the product form and taste characteristics, we have created a reason to purchase "Chewing herbal tea!", which leverages industry category innovation. The product configuration has been redesigned according to the requirements of "herbal tea", upgrading from "1 flavor Xiancao" to "4 flavor herbal tea" formula. Carefully cooked herbal soup, sweet and natural, deeply loved by young consumers.

Product Images

Ingredients List Photograph

Launch Date

2022-7

Target Consumer

All age group consumers

Weight/Volume per Pack

200g

Price per Item

5元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

South and central area in China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

无