Company Website
http://www.nutrilite.com/
Company Introduction
In 1915, inspired by the wellness traditions of the East, Mr. Carl Rehnborg developed the first multi-vitamin and mineral nutritional supplement in North America. This marked the birth of Nutrilite, a global leader in the field of nutritional and wellness products.
In 1998, Nutrilite entered the Chinese market and gained widespread recognition for its brand proposition of "Health for a Better Future." With its product philosophy of "Nature's Essence, Scientific Extraction," Nutrilite deeply resonated with consumers and became the top brand in the Chinese nutritional and wellness industry for a significant period of time. Nutrilite advocates for the accumulation of nature's nutritional essence over 90 years and the transmission of natural energy to every individual, aligning with the powerful force of natural growth. It embraces the role of being a practitioner and advocate of a holistic healthy lifestyle, adhering to the brand value of "Protect Nature, Nature Protects You."
With the gradual implementation of the overall health strategy and the introduction of the "Blossom of a Beautiful Life," Amway is steadily transforming into a true practitioner and spokesperson for a "beautiful life" and promoting overall health.
Product concept, highlights and added value
NUTRILITE iCell is the first cell-level care product launched by Amway Group, bringing the most advanced cell-level care technology to benefit every Amway consumer in a safe and scientific manner.
Based on the 12 key signs of human aging proposed by academic authorities, Amway's team of scientists has spent six years developing a three-layered targeted cell-level care solution. This solution truly achieves daily cell care through genome damage repair, accelerated mitochondrial regeneration, and microenvironmental inflammation clearance.
The product is formulated with over 50,000 compounds and more than 600 plants, using Amway's pioneering NUTRILITE Phyto Wisdom system. After thousands of screenings, combinations, and tests, five optimal plant combinations were selected by scientific experts: Dendrobium, Lingonberry, Schisandra, Pomegranate, and Locust Bean. These breakthrough combinations form the bATmm-5 small molecule alliance, activating deep cells, stabilizing cells, protecting cells, and improving the cellular environment.
In the processing of plant ingredients, Amway employs techniques such as freeze-drying extraction or purification extraction based on the unique characteristics of each ingredient, aiming to preserve the active components intact and provide the most easily absorbed form for the human body.
Product Images
Please briefly describe how your product communicates with consumers
Under Amway's unique direct selling business model, the launch of NUTRILITE iCell primarily targets the brand's approximately 400,000 business partners nationwide. In terms of product packaging design, efforts are made to make it as intuitive as possible and reduce the user's understanding threshold. In terms of product research and development, the focus is on avoiding intricate and complex scientific concepts and using metaphors like "a healthy power bank" to quickly align the understanding of business partners. In terms of marketing activities, Amway organizes grand national conferences, regional training sessions, and key city events held at Amway-owned venues, aiming to ensure that business partners from all corners of the country can understand the product's excellence and its value to the general public.
Product Images
Ingredients List Photograph
Launch Date
2023-10
Target Consumer
The core is the population aged 30-55 who have a need for cell care,and radiates to young people under 30 who have cell care awareness, as well as elderly people aged 55 and above who have a need to improve their health
Weight/Volume per Pack
5克/包×30包
Price per Item
849元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
其他销售渠道 安利云购网站、小程序
Market Performance
Non-disclosure