Company Website

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Company Introduction

Babychan has dedicated deeply in baby market since 2016, focusing on professional baby snacks and complementary food industry，with brand concept of "scientific feeding and easy parenting". Through continuous product innovation and multi-channel layout，Babychan focus on infant and child food R&D, accurately capture the scientific feeding needs of young parents, strictly control the safety of babies on their fingertips, and create products meet nutritional needs of Chinese babies.Babychan has developed and created over 100 best-selling products, accumulating over 5 million mommy consumers by now.

Product concept, highlights and added value

【Innovation in Industry】Babychan freeze dried porrige is the first innovative brewing infant complementary food product in China. Customized product portions, ingredient types, food form, and particle size according to baby’s monthly needs, Babychan freeze dried porrige meets the requirements of the Chinese《infant complementary meals》 group standard， which contains 5-8 different types of grains, vegetables, and meat, and additional nutrients such as calcium, iron, and zinc are added to meet the nutritional needs of babies of different ages in each meal.
【Health Upgrade】Different from common baby instant porrige in the market, Babychan freeze dried porrige applied advanced freeze-drying manufacture process, without adding essence pigment preservative,the porrige could still be stored for a long time, and also lock in more than 90% of the nutrition of food.
【Easy to use】When use the product, just simply rinse with hot water and stir for 30 seconds to serve. The packaging is made of PP material, which can be directly brewed with hot water. Whether on a trip with baby or making at home, it's a convenient and nutritious complementary food choice.
【Emancipating mother】Babychan freeze dried porrige free mothers from making complementary food, so they cuold spend more time playing with the child, and help mothers to be scientific feeding and easy parenting.

Product Images

Please briefly describe how your product communicates with consumers

According to research data from iMedia research: 85% of mothers in the Z era will adhere to a scientific feeding attitude when raising children. They both devote themselves to busy work and hope not to miss out on their children's little growth. Mothers look forward to a complementary feeding plan in the future, which can balance health and convenience. According to our survey, we found that 30 million mothers in China spend more than 2 hours a day making complementary foods for their babies, and the popularity rate of finished complementary foods in China is less than 35%, which is a very low proportion compared to the 75.5% in European countries.

Under this background, Babychan freeze dried porrige leads the category innovation of infant complementary food products, pioneered freeze-dried infant complementary food porrige. Based on the growth characteristics and nutritional needs of infants of different ages, and following the scientific feeding principles of small to large particles, small to many varieties, and thin to thick properties. Whether at home or outdoor, whether novice mom or experienced mom, they can get a scientific, nutritious, and delicious complementary meal in 30 seconds, which allowing the new generation of mothers to feed scientifically and easily, so they have more time to love their babies and themselves.

In order to pass this idea to more young post-90s mothers, Babychan invited “NianGao Mom” to speak for Babychan freeze dried porrige, and invited Cui Yutao, a well-known pediatrician in China, to explain the importance and methods of scientific feeding to mothers; Invite top Chinese evaluation blogger - Dad’s Evaluation to conduct a factory traceability inspection, hoping to reduce the safety concerns of mothers. Through a series of social marketing campaigns, Babychan freeze dried porrige successfully attract mothers’ interest and drive sales growth.

Product Images

Ingredients List Photograph

Launch Date

2023-1

Target Consumer

Mothers around 24 to 34 years old, with babies over 8 months old; They pursue scientific feeding, and pay attention to baby's nutrition and health of complementary foods

Weight/Volume per Pack

16g

Price per Item

25.8/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 线下母婴店