Company Website
https://www.teway.cn
Company Introduction
“Teway Red”, representing passion, dedication and warmth, conveys Teway’s steadfast commitment to and responsibility for consumers. Teway is a large listed food corporation integrating R&D, production and sales of seasonings. Currently, it boasts four bases, more than 2,000 employees and annual sales of nearly 2.7 billion RMB Yuan. Teway Food currently boasts the four major brands of “Haorenjia”, “Dahongpao”, Teway Food High-end Catering Seasoning Customization”, and “Tianche”, covering more than 100 products including hotpot seasoning, Sichuan cuisine seasoning, and spicy sauce.Our vision is to become a globally leading dining table delicacy solution service provider. Our mission is to create a happy life with sweet taste.
Product concept, highlights and added value
1. Taste Innovation: Tomato is a key flavor in the non-spicy hot pot category, and facing intense competition with highly homogeneous products, our brand strives to create innovative and consumer-driven products. Through interviews with over 50 tomato hot pot enthusiasts, it was found that mainstream products in the market often have an overly intense tomato sauce flavor. On the other hand, in restaurant hot pot bases, many use fresh tomatoes to enhance the freshness of the broth, making it more palatable. Therefore, the idea of creating a product that retains the rich flavor of tomato hot pot while adding the aroma and taste of fresh tomatoes was born. To make the freshness more visible, the product design incorporates particles of fresh tomatoes.
2. Health Upgrade: The zero addition of preservatives in the soup base series is another major highlight of this product upgrade. The fresh tomato soup base, besides being used for hot pot, can also be used for making soups, cooking noodles, and preparing various dishes. The absence of preservatives allows consumers to enjoy the soup with peace of mind, ensuring a balance between health and deliciousness.
Product Images
Please briefly describe how your product communicates with consumers
During the pre-launch blind testing process with consumers, we were thrilled to discover that many participants could spontaneously mention keywords such as "fresh," "tastes like childhood tomatoes," "delicious soup," and "contains tomato particles." This once again confirms that the upgrade to the fresh tomato soup base meets consumer needs and brings about category innovation.
As a result, in our communication of the core benefits of the product, we emphasize that the addition of fresh tomatoes is over 50%, and the soup contains visible tomato particles, providing a taste that is not only experienced but also seen.
During the initial promotion period of the new product launch, we organized tasting hot pot events featuring the fresh tomato soup base in major supermarket systems. Customers were offered the boiled soup to taste, and the product was warmly received, particularly by children and parents.
Product Images
Ingredients List Photograph
Launch Date
2023-6
Target Consumer
Aged between 25 and 45, with children in the household, this demographic seeks a lifestyle characterized by refined and healthy dietary choices.
Weight/Volume per Pack
200g
Price per Item
18元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery