Company Website

https://www.nestle.com.cn

Company Introduction

We are Nestlé, a company that creates "good food, better life". We believe in the power of food to improve the quality of life.
Quality food nourishes and delights the senses. It helps pets to thrive, children grow up healthily, and parents age gracefully. It helps us all live life to the fullest. Good food also respects our planet and conserves resources for future generations.

At Nestlé, we harness the power of food to improve the quality of life for everyone, now and in the future.
To achieve Nestlé's ambitious sustainability goals, we work together to help people and their pets live happier and healthier lives, using our expertise in the areas of Nutrition, Health, and Wellbeing. These goals are designed to drive the health of the planet, build positive communities, and contribute to healthy food systems.

Product concept, highlights and added value

Nescafe's new exploration of coffee peels has created the magic of the coffee industry
Innovative raw materials: Coffee is actually a fruit, in addition to the coffee beans with a rich bitter aroma of caffeine can bring a refreshing effect, the peel of coffee also has a trace amount of caffeine, and has a sweet fruit fragrance, which is very unique. In its 35-year research on the 35-year history of Yunnan coffee, Nestlé hopes to make use of the coffee peel and display it in front of consumers, while helping farmers get more income and promoting the development of the coffee industry chain
Innovative research: For more than a decade, Nestlé has been driving the establishment of the first local standard for coffee peels and establishing a new coffee peel flavor wheel, so that coffee peels can have as much social value as coffee beans. It made its debut in the 2023 Yunnan Flavor Map and was highly recognized by the coffee circle!
Innovative process: In the process, we continue to explore the process that can best refine the flavor of coffee peel, so that the treasure value of coffee peel can be accepted by a wide range of consumers.
Innovation story: We define coffee peel tea as a new type of tea, which is not only a breakthrough in coffee categories, but also a breakthrough in tea beverages. The new coffee and tea category naturally contains trace amounts of caffeine, just the right boost for energy, and unique flavor, bringing consumers a novel choice to meet their needs in multiple scenarios that need a light boost!

Product Images

Please briefly describe how your product communicates with consumers

Consumers are placing more and more emphasis on all-round health and well-being, and they favour beverages that are not only light and light, but also able to improve and enhance their daily state. Nescafe is aware of this demand, and brings Coffee Peel Tea to consumers. Through the packaging design, the unique features of Coffee Peel Tea are interpreted, and the amber-coloured liquid of the drink is blended with the visual effect of the bottle, which conveys a natural, relaxing and pleasurable new experience of tea drinking.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

24-35 yrs. Fashion, Key/A city Free exploration, light functional needs, leading the cutting-edge goods and grass. TA Insight: "I like to drink sugar-free refreshing drinks when my mouth is flat, but it would be even better if it could give me just the right boost without affecting my sleep and a unique taste experience"

Weight/Volume per Pack

400ml

Price per Item

6.5 元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

National

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

无