Company Website
https://www.samyangfoods.com/chn/information/company/index.do
Company Introduction
无
Product concept, highlights and added value
In the context of new consumer upgrades, the trend towards health and diversity in the food industry is becoming increasingly prominent. In addition to pursuing cost-effectiveness and convenience, the new generation of young consumers is also attaching much importance to food safety and health. Riding on this new trend, of Samyang Tangle Korean Pasta (Korean Jjajang Flavor) was developed and introduced to the market. A 100g serving of Samyang Tangle Korean Pasta contains no more than 350 calories, which is 46% less fat content compared to a 100g serving of Samyang Korean Jjajang. This makes it an ideal choice for consumers who prioritize dietary health and have needs for fat reduction and oil control.
In terms of taste and texture, Samyang Tangle Korean Pasta (Korean Jjajang Flavor） faithfully replicate the original flavor of century-old Korean fried sauce noodles. The noodles are delicate, smooth, and refreshing, presenting an authentic Korean taste. The liquid sauce packet is aromatic and easy to mix. Paired with premium ingredients, it provides a balanced sweet and salty flavor. Just by soaking and stirring, consumers can enjoy this delicious dish. Regarding the production process, this product employs low-temperature drying technology to retain more moisture and uses a non-frying process to create firm and bouncy noodles, maximizing nutrient preservation and delivering a novel taste experience.
Furthermore，the Samyang Tangle Korean Pasta (Korean Jjajang Flavor） come in a convenient, portable bowl packaging, making it a versatile choice for various occasions: be it a late-night snack, a binge-watching companion, a pre- or post-workout energy boost, or even a shared treat at gatherings with friends. Ready in just four and a half minutes without any cooking required, it offers a quick, hassle-free, and healthier alternative for consumers.
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Please briefly describe how your product communicates with consumers
In the context of evolving consumer trends, the food industry is witnessing a significant shift towards healthier and more diverse options. Today's young consumers are not just pursuing cost-effectiveness and convenience, but also increasingly prioritizing food safety and health. Riding on this emerging trend, Samyang Tangle Korean Pasta (Korean Jjajang Flavor) has been developed and introduced to the market.
A 100g serving of Samyang Tangle Korean Pasta (Korean Jjajang Flavor) contains no more than 350 calories, which is 46% less fat content compared to a 100g serving of Samyang Korean Jjajang. This makes it an ideal choice for consumers who prioritize dietary health and have needs for fat reduction and oil control. In terms of the taste and texture, Samyang Tangle Korean Pasta (Korean Jjajang Flavor) faithfully replicates the original flavor of century-old Korean fried sauce noodles. The noodles are delicate, smooth, and refreshing, presenting an authentic Korean taste. Furthermore，Samyang Tangle come in a convenient, portable bowl packaging, making it a versatile choice for various occasions: be it a late-night snack, a binge-watching companion, a pre- or post-workout energy boost, or even a shared treat at gatherings with friends. Ready in just four and a half minutes without any cooking required, it offers a quick, hassle-free, and healthier alternative for consumers.
On November 6, 2023, Samyang Tangle Korean Pasta (Korean Jjajang Flavor) , along with several other innovative products, made their debut at the 6th China International Import Expo, demonstrating an exploration of diversified demands from Chinese consumers. Consistently adhering to a consumer-centric approach, Samyang Foods China delivers high-quality products. With a keen ability to identify consumer needs and industry-leading product iteration capabilities, it continually strives for the development and innovation of localized products. As it steers towards healthier and sustainable growth, Samyang is committed to propelling the high-quality development of China's food industry.
Product Images
Ingredients List Photograph
Launch Date
2023-8
Target Consumer
With an air-dried Korean Pasta process and lower calorie intake, Tangle 's more suitable for health-conscious consumers.
Weight/Volume per Pack
碗面（115g）
Price per Item
14.9元 / 碗（115g）
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS
Market Performance
无