Company Website
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Company Introduction
Hangzhou Manthy Food Technology Co., Ltd., located in the Alibaba Park in Hangzhou, is a new tech company specializing in functional foods. The company is committed to creating higher standard functional nutrition products. In 2020, it received support from Nestlé R&D Accelerator in 2020, seed funding from Plug&Play and Weikang in 2021, and strategic investment from Ruoyuchen in 2022. The company has successfully incubated the functional food brand 'Release U,' precisely addressing the health growth of children and the self-care needs of mothers, ensuring delicious, effective, and safe products.
Product concept, highlights and added value
Concept:
Lack of deep, long, good, and comfortable sleep are the problems that most people are currently facing. Products that people recognize, such as sleeping pills and melatonin, have issues of dependence and resistance, and may not be suitable for everyone, let alone long-term solutions. RELEASE U brings you a non-dependent, stress relieving and deep sleep enhancing nutritional drink from two perspectives: peace of mind and sustainability.
Highlights:
1. Combine sleep promotion with beverages to peacefully fall asleep in the form of drinks, with 480mg added to each bottle γ- Aminobutyric acid, sufficient dosage is necessary for good sleep;
2. Soothing emotions and easier sleep: This product adds various natural ingredients, such as camomile extract, saffron extract, casein hydrolyzed peptide, etc., which can be combined with γ-Aminobutyric acid synergizes and aims to make your sleep easier and more comfortable in the most natural way possible;
3. Safety without dependence: Natural sleep drinks, non pharmacological, non hormonal, non dependent, fully metabolized by the human body, suitable for long-term consumption;
4. Natural and delicious, with no oral residue: Add 1500mg or more of various natural fruit concentrate juices to each bottle for complex seasoning;
5.0 fat and low calories: A bottle of 11.4 calories, approximately 22g of apples (less than an adult's bite), with no residue in the oral cavity
Value added:
Containing montmorency red tart cherry concentrate, it not only helps with sleep but also has antioxidant properties, allowing for a "beauty sleep".
Product Images
Please briefly describe how your product communicates with consumers
1. Originating from public demand. Tired of studying, under high work pressure, tossing and turning at night, unable to sleep, taking sleeping pills and melatonin, but worried about dependence and drug resistance, what to do? RELEASE U deeply interacts with consumers, collects consumers' feedback, and deeply understands their needs and expectations. Take inspiration from it and ensure that products and activities truly meet the actual needs of consumers. Based on the demand of consumers for healthy and good sleep, RELEASE U upholds the craftsmanship spirit of striving for excellence and pursuing the ultimate, striving to bring consumers the ultimate experience and enjoyment;
2. Emphasize consumer experience. In product design, comprehensive consideration is given to the efficacy and ingredients of the product, with a focus on the taste, convenience of use, and packaging design. The product is zero fat, low calorie, and naturally satisfies consumers' pursuit of health. Clear labeling is made in the packaging design The content of γ-aminobutyric acid is 480mg, and several auxiliary ingredients are labeled to allow consumers to understand the product at a glance, ensuring convenience and pleasure when consuming the product;
3. Actively interact with consumers. Before the product is launched, distribute samples to potential consumers to involve them in product development, in order to develop products that better meet consumer needs, tastes, etc; After the product is launched, actively interact with consumers, answer their questions and collect consumers' feedback.
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
People over 6 years old with sleep difficulties and anxiety, such as those who stay up late and work overtime, those who are prone to waking up from multiple dreams, and those who have difficulty falling asleep
Weight/Volume per Pack
200mL(25mL×8)
Price per Item
199元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
After 4 months of launch, the product has sold over 12000 boxes (100000 units) across the entire network, with sales exceeding 1.5 million. Currently, the product has collected effective feedback from multiple users, such as a significant increase in the proportion of deep sleep, fast falling asleep, and waking up very mentally