Company Website
https://www.naturelan.com.cn/
Company Introduction
The PG-Naturpharma Group in Germany was recognized as "one of the 50 Best Companies in Bavaria" in 2018. Established in 1987, NaturElan is a part of the larger PG-Naturpharma global group. It primarily focuses on scientific formulation research and development, advanced high-tech production, and the promotion of a scientific and healthy lifestyle concept. The brand serves over 3,580,000 families and exports its products to 48 countries and regions worldwide.
NaturElan, as a prominent German high-end nutrition brand, collaborates not only with four renowned international laboratories but also boasts the expertise of Avram Hershko, the Nobel Prize winner in Chemistry, and an academician of both the Chinese and American Academy of Sciences. This collaboration enhances the brand's research and development potential, ultimately leading to improved product bioavailability. NaturElan leverages top-quality raw materials and an efficient supply chain system, staying at the forefront of purification technology. Furthermore, the brand has secured 9 national patents to create a distinctive brand advantage.
The brand maintains a strict and professional approach towards its products. Notably, their lutein gummy has successfully passed over 100 component safety tests conducted by Chinese and German regulatory authorities.
Product concept, highlights and added value
After COVID-19, children and teenagers over the age of 3 in the period of growth and development, in addition to traditional reading and learning, internet classes and prolonged use of electronic devices have become the main causes of children's vision loss. In order to create a better environment for children to grow up, protect children's eye health and vision from blue light radiation of electronic screens (computers, ipads, mobile phones, etc.). NaturElan developed a Lutein Eye Care Gummies which is more suitable for children's eye. Its formula is innovatively added five eye-care ingredients, has been certified by the 6 countries' patents, comfirming supporting eye health and protecting eye effectively. Every gummy is filled with up to 10mg of lutein by microparticle embedding technology. 1 gummy a day can protect against blue light damage from electronic screens. And NIH (U.S. National Eye Institute) recommends a lutein:zeaxanthin ratio of 5:1 to help protect the eyes more scientifically and effectively.
Product Images
Please briefly describe how your product communicates with consumers
As an eye care product for children and teenagers over the age of 3, NaturElan Lutein Eye Care Gummies always maintains the rigour of German technology, focusing on the needs of children's growth, the formula ingredients and nutrient content in line with the needs of children's daily nutritional intake, it is a natural forest berry flavoured gummy with bear shape that children love to eat. Children have specific requirements for daily nutritional supplements. In order to prevent children from stealing to eat too many gummies, which will lead to excessive intake. The packaging design of the gummy is specially designed with a child-proof locking lid, which helps to ensure daily scientific intake of nutrients and effective supplementation. The production process of NaturElan Lutein Eye Care Gummies is guaranteed by seven international certification systems. And the product finally passed 100+ Chinese and German authority testing and certification to protect children's eye protection.
Product Images
Ingredients List Photograph
Launch Date
2022-2
Target Consumer
3 years+ children and youth, office workers
Weight/Volume per Pack
60粒/瓶
Price per Item
159元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
products to 48 countries and regions worldwide.
Distribution Channels
电商 E-commerce
Market Performance
1. Cumulative sales of 120 million + pcs, sell 2 million+ bottles
2. Reigning as TOP1 in high transaction list of Tmall International Lutein category
3. Overwhelmed the Tmall International "praise list, high transaction list, hot sales list", and tik-tok lutein pop-up list!
4. No.1 on Vipshop's Eye Care List