Eleplant Plant Butter_Bunge China_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Eleplant Plant Butter

Food | Plant-based Food (Plant-basedMeat, etc.)

Bunge China

Company Website

https://www.bunge.com/

Company Introduction

At Bunge, our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. With more than two centuries of experience, unmatched global scale and deeply rooted relationships, we work to strengthen global food security, increase sustainability where we operate, and help communities prosper. As the world’s leader in oilseed processing and a leading producer and supplier of specialty plant-based oils and fats, we collaborate with our customers to develop tailored and innovative solutions to meet evolving dietary needs and trends in every part of the world. Our Company is headquartered in St. Louis, Missouri, and we have almost 23,000 dedicated employees working across approximately 300 facilities located in more than 40 countries.

Product concept, highlights and added value

We are convinced that good taste requires only good, high-quality ingredients. That's why Eleplant contains no lactose, cholesterol, palm oil and preservatives.
What's more, Eleplant has only half the carbon footprint of butter, making it much more sustainable. Eleplant respects animals and does not treat them like factories.
Sounds good? Tastes even better! The product we developed has a creamy consistency and fresh, natural buttery taste. Unlike butter, it eliminates the risk of a "rancid butter taste," and compared to margarine, Eleplant offers a more natural composition with fewer ingredients. It has an excellent buttery taste derived from oat milk. It has a buttery texture and melting profile thanks to advanced technology and the fat composition with cocoa butter and coconut. Eleplant ensures perfect functionality across all applications, and its ingredient list complies with food clean label standards.

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Please briefly describe how your product communicates with consumers

Bunge set out with the intention to create a plant-based product that not only tasted like butter and 'acted' like butter, but also could be used for exactly the same applications. A more sustainable alternative, better for your wellbeing. Something suitable to prepare all the delicious things in the kitchen - from a simple slice of bread with a generous layer of the creamy spread, to yummy, buttery cakes & biscuits. From crunchy, golden brown, roasted potatoes to smooth sauces.
After months of development, we did it - we created Eleplant. A new, 100% plant-based butter alternative, with a particularly full-bodied flavor. Thanks to the unique natural recipe of coconut fat, rapeseed oil, cocoa fat and creamy oat drink, Eleplant is perfect for cooking, frying, deep-frying, baking, glazing and tastes great on bread. The introduction of Eleplant satisfies consumers' various demands for deliciousness, health, and environmental friendliness.

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