liang pin pu zi su cui bo bing（hai tai wei）_Bestore Co.,Ltd. _Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

liang pin pu zi su cui bo bing（hai tai wei）

Food | Snack

Bestore Co.,Ltd.

Company Website

https://www.517lppz.com/

Company Introduction

Founded in 2006 and headquartered in Wuhan, Hubei, BESTORE is an enterprise that integrates digital technology with supply chain management and omnichannel sales systems to carry out high-quality snack brand business. It was officially listed on the Shanghai Stock Exchange on February 24, 2020, becoming the first listed enterprise on the main board of the Shanghai Stock Exchange through the “cloud end.”
Shouldering the mission of “providing high-quality food and touching the world with deliciousness,” BESTORE strives to provide consumers with high-quality snacks, making them a link for emotional communication and bringing happiness to consumers.

Product concept, highlights and added value

1.Raw Material Supply: Each biscuit contains 18% fresh potatoes. Approximately 2,000 tonnes of potatoes are purchased annually, accounting for around 30% of the total local production in Tengzhou. The Ministry of Agriculture has officially approved the potato raw materials as a “National Agricultural Products Geographical Indication” for potatoes grown in Tengzhou, Shandong.
2.Unique Technology: The product features a unique temperature control system and a 4-temperature zone baking technology. It undergoes dozens of folding and hundreds of tumbling to achieve a thickness of up to 1mm while maintaining a consistently thin and light profile.
3.Supply Advantage: The supply of important raw materials is exclusively domestic, and the prices of the main bulk raw materials have experienced a CAGR of less than 5% in the past three years. Raw material price changes can be controlled.
4.Exclusive Formula: BESTORE utilizes unique formula technology for independent research and development of flavors.

Product Images

Please briefly describe how your product communicates with consumers

1. Product Development and Design:
(1) Flavour Innovation: Our team first conducted market research to determine the level of acceptance for seaweed food and consumers’ preference for salty and fresh tastes. Based on our findings and the characteristics of our product line, we developed seaweed-flavored biscuits with a unique taste that appeals to the general public.
(2) Quality Control: Ensure that the products meet consumers’ demand for healthy snacks in terms of crispiness, taste, and nutritional content by selecting fresh ingredients from the “hometown of potato” and enhancing their value by controlling the ratio of fat and sugar, temperature and time, and thickness (about 1mm). Furthermore, BESTORE consistently adheres to rigorous quality control standards to ensure that every piece of crispy pancake with seaweed flavor meets the highest quality requirements.
(3) Convenience and Experience: Considering the fast-paced lifestyle of consumers nowadays, the biscuits are designed to be packed into small, individual packages that are convenient to take with and share while also ensuring the freshness of the product.
2. Packaging Design:
(1) Visual Appeal: The packaging features a simple and elegant design, predominantly in green. The three-dimensional image of the biscuits on the outer packaging enhances the product’s visual appeal and attracts more consumers. The iconic logo of BESTORE is prominently displayed to improve brand recognition.
(2) Selling Points Promotion: Eye-catching selling points and advertising slogans can quickly grab consumers’ attention, making the product stand out among a wide range of options and enhancing its visual appeal. They can also clearly and concisely convey the core features and advantages of the product, effectively stimulating the consumer’s desire to buy.

Product Images