Company Website

https://www.517lppz.com/

Company Introduction

Founded in 2006 and headquartered in Wuhan, Hubei, BESTORE is an enterprise that integrates digital technology with supply chain management and omnichannel sales systems to carry out high-quality snack brand business. It was officially listed on the Shanghai Stock Exchange on February 24, 2020, becoming the first listed enterprise on the main board of the Shanghai Stock Exchange through the “cloud end.”
Shouldering the mission of “providing high-quality food and touching the world with deliciousness,” BESTORE strives to provide consumers with high-quality snacks, making them a link for emotional communication and bringing happiness to consumers.

Product concept, highlights and added value

Xiaoshixian is a sub-brand of BESTORE for children’s snacks. Since the establishment of Xiaoshixian in 2020, BESTORE has been continuously delving into the children’s snack track. It jointly drafted and developed the first group standard, General Requirements for Children Snacks in China, with the China Non-staple Food Circulation Association, ending the “vacuum” of domestic standards for children’s snacks and erecting a protective barrier for children’s healthy diet.
In August 2020, Xiaoshixian, BESTORE’s sub-brand, developed a new children’s snack named Bunny-Shaped Haw Lollipop, emphasizing “zero additives and high nutrition.”
Xiaoshixian Cheese and Haw Lollipop is an upgrade to the Bunny-Shaped Haw Lollipop, with a brand new taste: New Zealand cheese powder wraps around the haw jelly, the outer layer has a rich milky fragrance, and the inner core is sour, sweet, and soft, giving you a delightful taste. Function upgrade: Probiotics + prebiotics + dietary fiber balance the intestinal microbiota, promote the proliferation of beneficial bacteria in the intestine, and stimulate babies’ appetite paired with orexigenic haw jelly.
The product also co-brands with the movie Chang’an to launch the cheese haw lollipop printed with the animated image of Du Fu in the packaging. It is an upgrade to the classic popular haw lollipop of Xiaoshixian, characterized by “zero preservatives, zero artificial pigments, and zero trans-fatty acids” with a rich milk fragrance and a sour-sweet soft taste.

Product Images

Please briefly describe how your product communicates with consumers

Parents of children aged 3-12 are willing to purchase two products, cheese lollipops and haw lollipops, to supplement their children’s calcium and stimulate their appetite. Still, they are also concerned that their children may consume too much and not eat staple foods. The Cheese Haw Lollipop launched by Xiaoshixian supplements two types of nutrients, providing high nutrition with low burden.
In terms of taste, according to consumer research feedback from Xiaoshixian, the existing haw lollipops on the market have the same taste, which is easy for the consumers to get tired of. It is recommended to enrich the taste. As a rapidly rising product in recent years, cheese is loved by parents and children due to its high nutrition and good taste. Therefore, Xiaoshixian combined cheese with haw jelly and continuously adjusted it for over half a year, ultimately generating the Cheese Haw Lollipop. Cheese + haw jelly make a surprising sour-sweet taste with a strong fragrance.

Product Images

Ingredients List Photograph

Launch Date

2023-8

Target Consumer

Children aged 3-12 who love sour and sweet flavors

Weight/Volume per Pack

66g

Price per Item

12.9元/袋

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

china

Distribution Channels

电商 E-commerce; 其他销售渠道 良品铺子门店