Company Website
https://www.kraftheinzchina.com
Company Introduction
A globally-trusted producer of delicious foods, The Kraft Heinz Company provides high-quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. In the 150+ years of going all in to make Heinz, we’ve inspired thousands of stories of people going all in to show how much they love them.
Product concept, highlights and added value
In fast-paced cities and regions, portable dipping sauces are popular in the fast food and takeaway industries. For exotic cuisine, portable dipping sauces are also indispensable. Heinz has developed innovative small dip-pot sauces based on market demand and consumer preferences, and launched four new flavors, each with its own unique characteristics. In addition, this product does not add the preservative potassium sorbate.
The Korean Spicy：Pure Korean spicy sauce flavor, sweet with a hint of spiciness, tempting in color, adding a rich sweet and spicy taste to the fresh and crispy fried chicken;
The Hot Chipotle：Selected traditional Mexican chili sauce ingredients, hot and refreshing, with an endless aftertaste, igniting the taste buds and allowing the tongue to fully immerse itself in exotic flavors;
The Cranberry Ketchup：Moderate sourness and sweetness, refreshing and relieving greasiness, making it the perfect choice for pairing with French fries and cornflakes;
The Texas Pepper：The pepper aroma is rich and the taste is mellow, bringing a mouthwatering taste to delicacies such as grilled skewers and grilled meat.
In terms of packaging design, a brand new ultra mini specification dip-pot is adopted, which is compact and portable, easy to store and clean, and is more suitable for outdoor, travel, or office use; The design of small pots can help users better control the dosage, avoid waste and excessive use; Provide a variety of flavor combinations to meet the personalized needs of consumers for specific flavors, ingredients, or dietary habits.
Product Images
Please briefly describe how your product communicates with consumers
1. Product features: The Heinz Branded Dip-pot comes in a box of four small pots, each offering a different national flavor of dipping sauce. This packaging design satisfies consumers' need for diversity and personalized choices. Consumers can choose different small pots according to their taste preferences, increasing the attractiveness and practicality of the product.
2. Packaging Design: Heinz Branded Dip-pot has innovated in packaging design, breaking away from traditional large bottled sauces and introducing a portable dip-potin small pots that can be easily peeled open, making it convenient to use and increasing convenience. Stand out on the shelves and arouse consumer interest through attractive colors, patterns, or graphics.
3.Convenience: The small size of the Heinz Branded Dip-pot packaging makes it easy to carry and store. With air frying pan, everyone can become a master of Kwai cooking! This kind of convenience is very important for consumers, whether it is afternoon tea, outdoor activities, travel and other scenes, a sumptuous feast is readily available!
4. Trial experience: The design of a pack of four small pots allows consumers to try a variety of flavors, thereby better understanding their preferences. This trial experience can increase consumers' satisfaction with the product and encourage them to purchase more Heinz Branded Dip-pot.
Through branding and packaging, Heinz Branded Dip-pot communicates to consumers the diversity, convenience, and reliability of the product. This communication method helps attract consumers' attention, increase product sales, and establish consumer loyalty to the brand.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
Food enthusiasts, Gen Z, household consumers,Fashionista, travel and camping enthusiasts，solo dining, parenting
Weight/Volume per Pack
20g*4
Price per Item
9.9 元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 餐饮&酒店 Restaurants & Hotel