Company Website
https://www.pepsico.com.cn/
Company Introduction
PepsiCo was one of the first multinational companies to enter China, and our products have been in the country for more than 40 years. Together with our business partners, we have invested more than RMB 53 billion in China over the past 10 years, building a successful food and beverage business in China and actively investing in the country's development process.
PepsiCo's products are loved by hundreds of millions of Chinese consumers. We continue to innovate and break through, accelerate digital transformation, actively embrace change, to become the leader of China's food and beverage industry with the belief of faster, stronger and better, and uphold the concept of "win the way" to give back to the society, abide by our commitment.
Product concept, highlights and added value
POPCORNERS is Pepsi's global non-fried health sub-brand, a top-selling brand in North America with high growth, high re-purchase, and high pull rate of new consumers, which is loved by consumers around the world, and is currently sold in the Asia-Pacific region in the form of imports in Australia, New Zealand, China, Southeast Asia and other regions. With Local equipment investment and development and production in China, PopCorners provides the taste and texture to fit Chinese consumers, as well as the fresher and cost-effective products.
PopCorners corn crisp, which is delicious and healthy, and meets all your snack needs. Popcorners is non-fried snack with fluffy and crispy texture brought by air popped patent technology, delicious and not greasy, while retaining the original aroma of corn. The ingredients list is very simple, only 3-4 ingredients, no trans fatty acids. PopCorners digs deep into consumer preferences, it is a new and perfect snack choice for the young people to meet the healthy and delicious needs when they feel small hunger, or on casual parties and weight control time.
Product Images
Please briefly describe how your product communicates with consumers
POPCORNERS is Pepsi's global non-fried health sub-brand, a top-selling brand in North America with high growth, high re-purchase, and high pull rate of new consumers, which is loved by consumers around the world, and is currently sold in the Asia-Pacific region in the form of imports in Australia, New Zealand, China, Southeast Asia and other regions. With Local equipment investment and development and production in China, PopCorners provides the taste and texture to fit Chinese consumers, as well as the fresher and cost-effective products.
PopCorners corn crisp, which is delicious and healthy, and meets all your snack needs. Popcorners is non-fried snack with fluffy and crispy texture brought by air popped patent technology, delicious and not greasy, while retaining the original aroma of corn. The ingredients list is very simple, only 3-4 ingredients, no trans fatty acids. PopCorners digs deep into consumer preferences, it is a new and perfect snack choice for the young people to meet the healthy and delicious needs when they feel small hunger, or on casual parties and weight control time.
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
Quality seeker, 25-35y, Female, Key & A city, rational consumption, pay for quality
Weight/Volume per Pack
60g
Price per Item
6.9元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China mainland
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
None