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Swisse me iron rich gummies (Jujube gardenia pekoe flavor)

Food | Confectionery

Swisse

Company Website

https://swisse.com.cn/

Company Introduction

Swisse is a global nutrition brand with 50 years heritage. We are dedicated to make people in the world heathier and happier. Swisse has been consistently ranked No.1 in online sales in the nutrition industry for many years, and maintains a leading advantage in multiple categories such as oral beauty, bone and joint, liver detoxification, cardiovascular and cerebrovascular diseases.
At the same time, Swisse Plus, a high-end nutrition brand under its umbrella, has maintained high triple digit growth and is committed to building China's No.1 high-end nutrition brand.

Product concept, highlights and added value

Swisse me iron rich gummies is a high-quality product designed for young people aged 20-28 ( except pregnant women, lactating women and children under the age of 14 ). Strong iron gold-triangle formula, nourishing good color, 3 times absorption, sufficient supplement. Iron is an important component of red blood cell formation and an essential element for the formation of red blood cells. It is an essential nutrient element for the production of hemoglobin. Peptides or amino acids can increase the solubility and bioavailability of metals through metal chelation, so donkey-hide gelatin peptides can enhance the membrane permeability of iron ions, thereby promoting the absorption of iron ions in the intestine, helping to increase the absorption and utilization of iron, and helping the absorption of iron ; ginseng is a treasure of great tonic qi, which helps to enhance hematopoietic function.
Swisse me iron rich gummies is 0 sugar, jujube gardenia flavor, portable delicious, no iron fishy good persistence, good nutrition absorption, cloud-like soft taste more interesting.
Brand power : through scientific research and patent technology in leading industries, focusing on healthy and nutritious food, using high-quality and safe natural raw materials, developing delicious and fun unburdened nutritional products. Pay attention to the new healthy life concept of every young person at present, protect their health, let them play unbridled, and become their own healthy life principal with Swisse Me.
Celerity Love : Zhou Ye and so on.

Product Images

Please briefly describe how your product communicates with consumers

Benchmarking 20-28 years old Z generation / workplace newcomers, Swisse me 's brand positioning-My healthy life principal, with empowering, interesting, trendy professional brand tonality, launched Swisse me family products.
Swisse me iron rich gummies focuses on the daily lack of vitality of target consumers, which may be caused by iron loss due to picky eating, lack of nutrition, staying up late, high blood flow and so on. Rare raw materials were selected and evaluated scientifically. A strong iron-supplementing golden triangle formula was built with a mild and well-absorbed organic iron source, ginseng that greatly replenishes vitality, and donkey-hide gelatin peptide that helps iron absorption. The design of the appearance of small love, the new taste of cotton, the white smell of jujube gardenia, the formula of 0 sugar 0 fat, and the authoritative recommendation of 3 grains / bag up to iron creates a light and sweet new pocket air pump, which can be chewed at any time. Through the Slogan of ' make-up good mates go out with a bag, today 's good vitality happy to see your girlfriends, daily stay up late to make up for the vitality, red face good color ', it meets the needs of consumers in various scenarios.

Product Images