Company Website

https://www.rangcha.com/

Product concept, highlights and added value

R&D philosophy:RANGCHA refine the core selling point of "High Mountain Tea" as the differentiation from other RDT tea drinks.RANGCHA discovered that the sugar-free tea drinks on the market only reflect differences in taste, tea variety, tea polyphenol content, and extraction process. Apart from taste differentiation, other concepts are obscure to understand for young consumers who just want to drink sugar-free drinks taking the place of water.RANGCHA inherit the concept of "Good tea comes from high mountains", refine the tea drinks‘ judgment of quality standard as "the altitude of tea garden". RANGCHA practice this standard with the young people favorite taste ”oolong tea”, launched the series of “High Mountian Floral Tea Drinks”.
Raw material & technology: Tea is selected from Fujian high-altitude tea gardens above 800 meters. The high-altitude ecological environment is shrouded in clouds and mist all year round, with a large temperature difference between day and night, which helps to accumulate and transform quality compounds in tea trees, and is conducive to the formation of excellent tea quality. Using jasmine scenting technology, fresh jasmine flowers from Hengzhou, Guangxi and Fujian high-altitude oolong tea are scented. The jasmine fragrance permeates the mouth, and the oolong tea has a mellow and refreshing taste, returning to sweetness with a long-lasting charm.
Chinese style design: ① In terms of product packaging design, the bottle shape inspiration comes from the Qing Dynasty's eight square tea jar, and the bottle sticker inspiration comes from the Chinese style screen. The elegant calligraphy font and realistic illustrations of jasmine flowers complement each other, and the eight sided high mountain bottle bottom makes the entire appearance full of Chinese charm. ② In terms of product taste design, the unique Chinese oolong tea is used as the base, paired with the representative element of Chinese traditional culture, jasmine.

Product Images

Please briefly describe how your product communicates with consumers

The determination of product concepts is strictly based on consumer taste preferences. According to the research results of Mintel, young people aged 18-24 prefer the taste of floral tea the most. The research results of Yiou on sugar free tea drinks consumers also show that 70% of consumers expect the taste of floral tea. RANGCHA combined the flavors of jasmine and oolong, two popular sugar free tea drinks on the market, to meet the taste needs of the public.
The product emphasizes co creation with consumers from research and development to launch. Before its launch, RANGCHA Jasmine Oolong Tea Drink 「Sugar Free」surveyed 1095 sugar free tea drinks consumers. From taste to packaging, it underwent four rounds of consumer testing, and the overall liking for both taste and packaging reached 5.3 points or above (out of 7 points). Through multiple rounds of testing by partners, collaborators, and other experts, it ensured that the product met the preferences of consumers.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Young people aged 18-24. They pay attention to the quality of life；They emphasize the work-life-balance；They efficiently concentrate when busy；They love sports and outdoor activities in their leisure time.

Weight/Volume per Pack

500mL/瓶

Price per Item

6元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

the whole country

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 自动贩卖机