Wanhe Shaguo Tudoufen_Henan WanheFood Technology Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Wanhe Shaguo Tudoufen

Food | Instant Food

Henan WanheFood Technology Co., Ltd

Company Website

https://www.wanhemixian.cn/

Company Introduction

Wanhe, Wanhe: short for Nanyang, Henan; He: a term used to refer to rice and sorghum. Since its establishment, the Wanhe brand has shouldered the mission of "spreading Wancheng cuisine" and is determined to pass on local flavors to every food lover around the world. Brand mission: One city, one flavor, making delicious rice noodles and noodles all over the world, and eating all kinds of delicious food at home. Brand vision: To restore the taste of dine in to 100% as much as possible and innovate on the basis. Easily bringing local specialty cuisine into millions of households, creating nutritious, healthy and convenient food with low production difficulty, low time consumption for consumers, and providing users with a simple and easy quality fast food experience.

Product concept, highlights and added value

1) Convenience of instant food: different from Rice noodles products that are cooked for more than ten minutes on the market, Wanhe casserole potato flour is ready to eat for five minutes, restoring the flavor of old Zhengzhou potato flour.

2) Raw materials and flavors: Wanhe clay pot potato powder, slowly simmered three unique thick soup, restoring the old taste of childhood, 0 fat potato powder Q bounce soft and sticky, in line with the industry trend of pursuing healthy ingredients, with a juicy and strong taste. A total of 8 packs of ingredients (including four side dishes: Qianzhang, kelp, golden needle mushroom, and yellow cauliflower), fully restoring the dine in taste of old Zhengzhou potato noodles.

3) The packaging has a strong sense of appetite: the visual center of the packaging is a real-life photo of the clay pot potato powder, which maximizes the appetite of the clay pot potato powder and improves the product's purchase conversion.

Product Images

Please briefly describe how your product communicates with consumers

1) Product development: In recent years, various "noodles" have become increasingly popular snacks among consumers, and regional snacks have become popular convenience fast food nationwide. According to data from iMedia Consulting, the market size of convenient noodles in China reached 182.38 billion yuan in 2022, and it is expected to reach 231.23 billion yuan by 2025. With the transformation and upgrading of consumption, the scale of the convenient noodle market will continue to increase. Since its establishment, Wanhe brand has been determined to pass on local flavors to every person who loves food around the world. Sandpot potato powder is a local delicacy that many people in Henan have eaten. In 2023, Wanhe will turn this childhood flavor into bagged fast food and launch Wanhe Sandpot potato powder.
2) Convenience of instant food: different from Rice noodles products that are cooked for more than ten minutes on the market, Wanhe casserole potato flour is ready to eat for five minutes, restoring the flavor of old Zhengzhou potato flour.
3) Raw materials and flavors: Wanhe clay pot potato powder, slowly simmered three unique thick soup, restoring the old taste of childhood, 0 fat potato powder Q bounce soft and sticky, in line with the industry trend of pursuing healthy ingredients, with a juicy and strong taste. A total of 8 packs of ingredients (including four side dishes: Qianzhang, kelp, golden needle mushroom, and yellow cauliflower), fully restoring the dine in taste of old Zhengzhou potato noodles.
4) Marketing activities: Wanhe casserole potato flour quickly became the top 1 of the popularity list of Tiktok e-commerce platform brand instant rice noodles after its launch through new media platform activities such as grass planting, live broadcast, Tiktok store self broadcast, etc

Product Images