Company Website

https://www.yili.com/

Product concept, highlights and added value

1、Product taste and taste:
The original purple rice popping yogurt is thick and smooth as a whole, and the milk fragrance is rich. On the basis of the original yogurt, the soft and glutinous purple rice popping beads are added, which increases the drinking pleasure of yogurt and brings consumers a unique original experience.

2、5 major product strengths:
1）Clean formula: The product formula is simple, only contains raw milk, white sugar, concentrated milk protein powder, probiotic fermentation bacteria and jam, and no additives.
2）Carefully selected quality ingredients: Yunnan Xishuangbanna purple rice, purple rice is rich in protein, fat, lysine and other vitamins, and the nutritional value of the product is improved.
3）A+BB compound probiotics, Changqing exclusive ratio, ≥ 2.5 billion CFU per bottle, to help intestinal health.
4）100% raw milk is fermented for a smoother taste.
5）Technological innovation: Through repeated experiments on embedded substrates, oat cooking time, types and concentrations of embedded coatings, we have developed oatmeal poppers that are full of Bang bomb, explosive sensation and rich flavor, so as to achieve the ultimate taste and product flavor of popping beads and bring consumers the best consumption experience.

Product Images

Please briefly describe how your product communicates with consumers

After the COVID-19, consumers' rational and emotional demands for products have increased. In terms of rationality, consumers want products to be delicious, but they can't ignore health. At the same time, they also advocate rational consumption and pursue more cost-effective products and services. In addition, consumers also pay attention to the richer emotional support that products bring them, such as fun, cuteness, decompression, etc., and pursue higher value product packaging, more interesting drinking experience and richer taste. ChangQing has insight into these needs of consumers and launched a new generation of Tetra Top Cereal Popping Beads. The original purple rice popping beads are one of the flavors under the Cereal Popping Beads series. It is also a unique plain yogurt product.

Packaging design: It retains the light, concise and generous slash design, and has a high degree of consistency on the terminal shelf. At the same time, the core selling point of the new product is highlighted through the differentiated selling point icon design and the existing addictive free series. The packaging uses a white background to reflect the brand tonality of ChangQing. At the same time, a large taste identification pattern is adopted, and the vivid milk flower and purple rice reflect the deliciousness of the product.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

Young people aged 18-35. They have proactive attitude, pursuing a balance between deliciousness and health. They willing to try more new options at a reasonable price.

Weight/Volume per Pack

250g

Price per Item

9.9元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

national

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 O2O渠道

Market Performance

无