Company Website

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Company Introduction

Shanghai Naimi brand company is mainly engaged in frozen products, and has its own ice cream brands Naimi and Santeng. Naimi is a brand with trendy fashion attributes, pursuing the trend while not forgetting the original intention, adhering to the concept of positive product development; Mito is mainly Japanese-style, and the main ingredients are pure.

Product concept, highlights and added value

This product is Naimi's original brushed glutinous ice cream, which is the first time that the glutinous rice paste with the taste of rice cake is poured into the ice cream through a special hearting technology, and it has the dual taste of brushed and popped at the same time. The outer part is black sesame flavor, the upper part of the inner part is rice cake, and the lower part is black sesame paste; The selection of high-quality black sesame seeds as the main raw material, open the package has a strong black sesame aroma, sweet but not greasy; The requirements for the factory are very strict when making rice cakes, and it also takes a lot of time for machine cleaning, otherwise the microorganisms will exceed the standard, and in the end, the rice cake part of our finished product is not only glutinous but also drawn; The three sentences of "drawing ice cream", "glutinous twitter" and "this ice cream has rice cakes" are the focus of publicity, mainly online, increasing exposure in social media, spreading a large number of video graphics and texts, and amplifying the selling point.

Product Images

Please briefly describe how your product communicates with consumers

In recent years, glutinous twitter has become popular among mass consumers on social platforms, such as "glutinous twitter paradise Taizhou" and "glutinous twitter head must be rushed", which are all hot and consumers are paying attention to. So we put the concept of glutinous twitter into our products, in the early consumer survey, most of the consumers' evaluation of this product is "amazing, it must be delicious", "glutinous twitter and ice cream are my favorites", "the taste will be very rich", "it sounds so interesting" and so on, at the same time, we also listened to some suggestions given by consumers when developing products, "not too sweet", "don't put too much rice cake, otherwise it will be too greasy to eat a whole stick" and so on. In terms of packaging design, according to our existing experience, we must be strong enough to be conspicuous enough in the freezer column, high saturation, and prominent enough for the product itself to be more attractive to consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-2

Target Consumer

Women between the ages of 15 and 35 who like to eat cold drinks

Weight/Volume per Pack

75g

Price per Item

6.8元/支

Storage requirements

冷冻（-18℃）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

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