Company Website

https://www.pepsico.com.cn/

Company Introduction

Rooted in the Chinese market for 40 years, PepsiCo has always maintained a boundless love and innovative spirit. We embrace the pure heart of deeply cultivating China, successfully localization of international brands, so that the world can empower China. We continue to innovate and break through, accelerate digital transformation, actively embrace change, become the leader of China's food and beverage industry with the belief of faster, stronger and better, and uphold the concept of Winning with PepsiCo Positive to give back to the society, abide by our commitment.

Product concept, highlights and added value

Lay’s Lay’s Braised Food Flavor Series ride on consumer insight about the affordable comfort via braised foods category, hijacking new consumer by launching braised flavor and communicate NPD as an enabler to enjoy summertime.

Product Images

Please briefly describe how your product communicates with consumers

Mass media – Focusing on tasty braised flavor accelerate your home screen time experience, deep bonding with home screen time occasion.
Virial video – celebrate new flavor via tell the culture story behind each flavor, and keep building this under Lay’s brand IP as SEEK FOR A AUTHENTIC FLAVOR
Social Activation – unlock cinema occasion bonding / channel sell-in via the cooperation with WANDA

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

Y18-25, snack seeker

Weight/Volume per Pack

70g/75g/135g

Price per Item

6.4/7.3/10.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel