Company Website

http://www.gxhsry.com

Company Introduction

Established in 2001, Royal Group Co.,Ltd.,Ltd. is a comprehensive listed company with buffalo milk as its core product and photovoltaic technology as its power source. Listed in Shenzhen Stock Exchange on January 6, 2010, it is the fourth listed company in the domestic dairy industry, the leading player in the buffalo milk race, the only buffalo milk company in China's dairy D20, and the company takes the lead in customizing the industry standards for buffalo milk. It is the "National Key Leading Enterprise in Agricultural Industrialization", "National Outstanding Dairy Processing Enterprise", "China's 500 Most Valuable Brands", and "China's Top 20 Dairy (D20) Enterprise".

Product concept, highlights and added value

A buffalo brand was born in the capital of buffalo milk in China. Since its launch 2019years ago, it has hit the children's market. In order to continuously penetrate family users, it has changed the packaging for three times, upgraded its content to "native calcium pure milk", and won the first place among children for 2023 years. Products with buffalo milk, milk buffalo eat pineapple, sugar cane, the output of buffalo milk with original plants sweet, without sugar and sweet, mellow as cheese melt in the mouth, is a "liquid ice cream", milk rich slightly sweet, conform to the healthy consumption trend of modern society, have children like drink taste, both parents care about milk nutrition. Native high protein, rich in trace elements, the nutritional value is 1.8 times higher than black and white flowers. In the everywhere black gray milk than the low price of the only strong characteristic milk, in the total of 18 + products "children favorite milk" selection, a buffalo far ahead with 45,626 votes to highlight the circle, won the first place. Among the activities, there are not only many well-known classic brands in the industry, but also some emerging market talents that have attracted the attention of many dairy manufacturers, dealers and other dairy industry colleagues.

Product Images

Please briefly describe how your product communicates with consumers

Through in-depth investigation of the market, we found that users have relatively strict requirements for children's food, and the products with high appearance level, good quality and corresponding nutritional value are relatively vacant in the market. Since the launch of a buffalo in 2019, it has been popular by children because of its natural sweet and mellow taste. The product has not only fast sales, but also high re-purchase. Although "fish and bear can not have it", but in emperor consistent efforts, we use advanced equipment, and under the leadership of national policy with Pakistan developed the taste, taste, quality, nutritional value is higher than the market pure milk, on the basis of a buffalo generation increased milk proportion, taste and nutritional value is better than before, and according to the market and consumer feedback on product packaging gradually upgrade from 1 generation to the current "even children love to drink high nutrition native calcium pure milk" version 3.0. Taste, nutritional value, appearance level of a buffalo, in the children to get "milk ultrman" love. At the terminal, we have a vivid display, not only hanging flags, ground stickers and other related materials, but also a buffalo series surrounding including but not limited to stickers, badges, key chains, etc., as well as the terminal media machine broadcast a buffalo related vcr. There are also promotion personnel unified a buffalo element dress, a buffalo try to drink, encourage to taste first to buy, with the product soft and hard power to conquer consumers.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

The more sensitive the taste buds and the need for nutrition in growing children and adolescents, the second focus on women and middle-aged and elderly groups.

Weight/Volume per Pack

200mLX10

Price per Item

55元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

East China and southwest regions of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

无