Company Website

www.zhbt.com

Company Introduction

Established in 1998, ZhongHong Biotech Engineering (Beijing) Co., Ltd. stands as one of the pioneering enterprises since the legalization of health food regulation in China. Committed to serving myriad Chinese households, the company is devoted to providing nutritional food and health management services.
"Keyikang" represents the complete range of nutritional and health food brands under ZhongHong Biotech. With a focus on the new generation of Oriental nutrition, it meticulously selects ingredients based on the Oriental concept of "food as medicine." Leveraging modern technology, the brand activates Oriental nutrition, crafting a new era of nutritional food tailored to the Chinese constitution.

Product concept, highlights and added value

With the rapid evolution of China's demographic landscape, there is a notable surge in the middle-aged and elderly population facing a prevalent challenge of insufficient protein intake. Recognizing these pain points, Keyikang, following the motto of "activating Oriental nutrition with modern technology," introduces a groundbreaking product – Small Molecule Peptide Protein Powder Solid Beverage.

This product boasts an 80% content of premium dual-source protein from both animal and plant origins. It is enriched with the unique and easily absorbable Oriental small molecule peptides: walnut peptides and soy peptides. Implementing a gradient release absorption strategy based on molecular size, the product ensures optimal absorption. It begins with the assimilation of smaller peptides, followed by the absorption of larger molecular weight concentrated whey protein and soy isolate protein. This strategic approach not only allows the body to assimilate a diverse range of amino acids but also significantly enhances absorption efficiency. Keyikang's Small Molecule Peptide Protein Powder Solid Beverage stands out with its commitment to zero added sugar, zero added colorants, and zero added preservatives, providing consumers with a peace of mind.

Upon opening, a subtle bean fragrance emanates from the can. The light yellow powder exhibits excellent flow without clumping when gently shaken. Rapid dissolution without layering is observed when mixed with warm water. The taste is delicately sweet, smooth, and the unique flavor of small molecule peptides lingers after consumption.

In the sales channel, we opt for the Douyin self-broadcasting model, strategically targeting the middle-aged and elderly demographic through precision marketing to attract consumer groups. Within the live streaming sessions, we employ hosts for educational purposes, presenting empirical evidence to complete a closed loop from identifying pain points to sales. This approach caters to the consumer demand for protein supplementation.

Product Images

Please briefly describe how your product communicates with consumers

On the product front, as people age, the elderly experience accelerated protein loss and a decrease in protein absorption rates. Our Small Molecule Peptide (Dual Ginseng) Protein Powder is specifically crafted to supply high-quality protein for the elderly. It contains specially added small molecular peptides from both animal and plant sources, ensuring easy solubility and enhanced absorption.

In terms of marketing, our primary sales channel is Douyin live streaming sessions. Through live streamers, direct communication between sellers and consumers takes place, creating a seamless loop of education and sales. Additionally, within these live sessions, we provide Zebra Fish scientific certification, scientifically proving that our Small Molecule Peptide Protein Powder can heighten bioactivity, thus bolstering consumer trust.

Product Images

Ingredients List Photograph

Launch Date

2022-12

Target Consumer

Middle aged and elderly people who need protein supplementation

Weight/Volume per Pack

350g

Price per Item

188元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce

Market Performance

In January 2023, sales on Douyin's self-broadcasting platform amounted to around 2.5 million for a single product, contributing to an annual sales revenue of 30 million.