Company Website
https://www.hengmei-cn.com/
Company Introduction
Zhejiang Hengmei is committed to the research and development and production of health food, is China's leading research and development and production platform of nutrition bars, nutrition powder, protein baking, oral drinks and health candy.
Hengmei was established in 2011. It has two production bases in Liangzhu and Anji, with 700+ employees, a cumulative fixed asset investment of 200 million yuan, and an existing plant of 70,000 square meters. Focus on "powder, bar, new healthy baking, new candy, new liquid drinks" and other five major product types of research and development and production.
Main application market: weight management, sports nutrition, healthy snacks, oral beauty drinks, dietary supplements, etc.
Product concept, highlights and added value
1、 Product features:
1. Highly concentrated essence: Add 111000mg of fish collagen peptide to each bottle
2. Dual small molecule peptides: patented fish collagen peptide+bonito elastin peptide. Collagen is like the "scaffold" of the skin, while elastin is like the "lock" in the scaffold, both of which are important components in maintaining skin elasticity!
3. Three key factors: glutathione+anthocyanins+niacinamide, water shining eyes - glutathione (GSH) is a type of substance that contains γ- Tripeptides with amide bonds and thiol groups have strong ability to scavenge oxygen free radicals; Anthocyanins are water-soluble natural flavonoids with antioxidant capacity 50 times higher than VE and 20 times higher than VC; Nicotinamide inhibits melanin production, blocks the transport of melanin to keratinocytes, and accelerates the metabolism of melanized keratinocytes
4. Process optimization and upgrading: High magnification concentration and reduced precipitation have perfectly solved the problems of coagulation, precipitation, and precipitation that may occur in high magnification concentrated collagen.
5. Pursuing a clean formula: 0 adding white sugar, 0 adding artificial coloring
2、 Conceptual Creativity: Small molecule high magnification concentrated collagen peptide
3、 Processing technology
1. GMP 100000 level purification production workshop
2. Integrated smart liquid production line
3. Nanoscale droplet size containing milk components for better absorption
4. UHT+canning, pasteurization, dual protection of product microbiological safety
5. Pasteurization (85 ℃, 30 minutes) maximizes the retention of nutrients
6. Improve the quality management system by conducting multiple tests from raw materials to finished products to ensure quality and safety
Product Images
Please briefly describe how your product communicates with consumers
Market trend for formulation design reference: According to data from Zhiyan Consulting, the Chinese oral beauty market is expected to exceed 23.8 billion yuan in 2022 under the stimulation of aesthetic anxiety among young people. According to the 2021 report of Ipsos, "Beauty, Food, Fun, and Internal and External Cultivation - Sharing of Consumption Trends in Beauty and Health Products", the most interesting form of beauty and health products that consumers are most interested in purchasing is oral liquid.
Multiple options and ingredients to meet the rising needs of the ingredient party: the "ingredient party", known for its attention and research on core ingredients and their efficacy, has emerged. Today's consumers not only pay attention to product ingredients and efficacy, but also pay attention to their impact on appearance and health. More and more consumers are being educated as "experts", with genuine materials and long-term sales performance.
High magnification concentration is not afraid of rolling, collagen is upgraded again: As an unquestionable hot spot in the oral beauty market, collagen products on the market are countless, but there are not many differences with memory points. The increasing demand for rolls requires consumers to have a more sufficient amount of functional raw materials.
Consumer insight: Modern women tend to recognize more lasting effects from the inside out rather than immediate effects. I believe more in the efficacy of dietary supplements, and more in modern technology and the latest research on health and beauty. I acknowledge that oral beauty is a way to pamper myself and am willing to use this method to maintain better skin and body condition.
Consumer communication: direct display of core components, fearless internal competition; Beautiful color combinations give beautiful imagination; Learn more about the product through posters, graphics, and short videos.
Social genes: Independent small bottle packaging is more suitable for sharing, catering to the good sharing habits of young people.
Product Images
Ingredients List Photograph
Launch Date
2023-9
Target Consumer
Core consumers: Women aged 25-45 are the main consumers, with a "just need" type of consumption. They are confident and proactive, have certain purchasing power, pay attention to appearance, and aspire to maintain a youthful appearance and vitality; Important consumers: Young consumers of Generation Z, with habitual appearance anxiety and concerns about collagen loss. Male consumers: Pay attention to appearance, have been educated in men's cosmetics, and also accept oral beauty.
Weight/Volume per Pack
25ml
Price per Item
20元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China, Southeast Asia
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 新零售
Market Performance
As an ODM enterprise, attracting multiple B-end customers to place orders, with terminal sales of 30 million yuan in 6 months+