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Company Introduction

Minayo is a new nutrition brand specially designed for the new generation of Chinese families. With scientific innovation as the core research and development concept and clinical trials as evidence, we are committed to providing professional nutrition solutions and delivering a relaxed and happy new way of healthy life. The brand has fully covered online and offline channels, and has been ranked TOP1 in functional floss category on Douyin/Tmall/Jingdong for two consecutive years. The cumulative sales volume of floss has exceeded 400 million. Offline entry into large, middle and high-end new retail channels, Watson-Watson /ole&blt/ Hema /COSTCO/ national maternal and child/beauty chain and other 5,000 + stores, comprehensively covering the first, second and third tier cities in China.

Product concept, highlights and added value

The Iron-rich Yeast Drink with SOD by Minayo features iron derived from the safer and more absorbable ferrous gluconate, an organic form of divalent iron that is gentle on the stomach, Vitamin B2, Vitamin C, and Norwegian salmon hydrolyzed protein peptides assist in iron absorption; a classic combination of red dates and goji berries helps to boost qi and blood. With five antioxidant components, it not only aids in iron intake but also gives you a rosy, radiant, and glowing complexion.
Professional and Effective: The product combines the wisdom of traditional Chinese and Western medicine, focusing on "antioxidation + qi and blood replenishment." Chinese ingredients replenish qi and blood, with one bottle containing 13mg of iron, approximately equivalent to the iron content of 10 traditional oral liquids, offering six times the efficient absorption with minimal gastrointestinal burden. Western ingredients provide antioxidant benefits, with five layers of nutritional antioxidants effectively combating photoaging and stimulating collagen synthesis in the skin.
Scientific Evidence:The Iron-rich Yeast Drink with SOD has been registered for a clinical trial at the U.S. Clinical Trials Registry and has completed a report titled"Clinical Study on the Effects of Minayo's Iron-rich Yeast Drink with SOD on Iron Deficiency Anemia and Skin and Qi-Blood Improvement in Women." After 4 weeks of continuous use, the average blood iron content increased by 17.88%, effectively improving health conditions such as shortness of breath, palpitations, dizziness, weakness in speech, dry skin or lips, enhancing energy and attention, improving sleep quality, increasing the content of superoxide dismutase, and improving skin color, brightness, and wrinkles. It also effectively improves hand circulation.
Sweet Taste: With a sweet red date flavor, free from iron taste, and a fat-free, low-sugar formula, it is suitable for consumers pursuing a healthy lifestyle, especially young women who are mindful of their figure management.

Product Images

Please briefly describe how your product communicates with consumers

As women's health awareness continues to grow, their attention to personal health and willingness to invest in it have significantly increased, driving the rapid expansion of the "she health" market. According to Alibaba's "Women's Health Consumption Data Report," women's spending in the health sector is trending at an annual growth rate of 20%. However, the needs of consumers for scientific iron supplementation knowledge, product taste and sensory experience, and price barriers have not yet been fully met. Based on these insights, Minayo has entered the market with a fresh perspective tailored to the needs of the new generation of women, offering easy and scientific nutritional products for women's qi and blood replenishment and family nutrition and health, especially the nutritional needs of mothers and infants. The Iron-rich Yeast Drink with SOD is one of the best-selling products.
Building on addressing the pain points of traditional iron supplements being difficult to adhere to and having poor taste, Minayo has also paid special attention to the personalized body management needs of young women. The product features a zero-fat, low-sugar formula, paired with advanced single-use independent packaging, and is free of preservatives, allowing consumers to take it with greater peace of mind and ease for a healthier lifestyle.
Minayo's Iron-rich Yeast Drink with SOD has been a hit since its launch, receiving enthusiastic responses from various channels and stores within just three months, with an average monthly sales of over 35,000 bottles, making it a star product offline. Many Minayo channel partners are loyal users themselves, actively sharing on social media platforms like WeChat Moments and Douyin, showcasing their daily "show-off" bottle experiences. In 2023, the U.S. Clinical Trials Registry registered a human clinical trial and completed a report titled "Clinical Study on the Effects of Minayo's Iron-rich Yeast Drink with SOD on Iron Deficiency Anemia and Skin and Qi-Blood Improvement in Women," confirming that Minayo's Iron-rich Yeast Drink with SOD truly achieves dual nourishment of qi and blood.

Product Images

Ingredients List Photograph

Launch Date

2022-10

Target Consumer

Refined women over 18 and new generation quality-conscious mothers.

Weight/Volume per Pack

25ml/瓶*7/盒

Price per Item

198元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Nationwide (excluding Hong Kong, Macao, Taiwan and Tibet)

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 全国母婴/美妆连锁等各大中高端新零售渠道 National maternal and infant/cosmetics chains and other major mid-to-high-end new retail channels

Market Performance

Minayo's Iron-rich Yeast Drink with SOD has received a warm response from various channels and retail outlets within just three months of its launch, with an average monthly sales of over 35,000 bottles, making it a star product in offline sales. As of January 2024, it has cumulatively sold 225,000 boxes, approximately 1,575,000 bottles.
Nowadays, Minayo's Iron-rich Yeast Drink with SOD has been distributed across more than 5,000 stores in first, second, and third-tier cities nationwide, including Watsons, national maternal and infant/cosmetics chains, etc., with thousands of people spontaneously sharing their experiences. It not only meets consumers' needs for convenient purchasing experiences and precise nutritional supplementation but also brings growth opportunities for channel distributors and maternal and infant business partners targeting the post-95 and post-00 new mothers. This effectively solves the challenge of finding high-demand, high-potential products, and collectively promotes the advancement of the entire industry.