Company Website
www.ehrmann.de
Company Introduction
Ehrmann GmbH is one of Germany's leading dairy company. The product portfolio including yogurt, milk, milk drink, pudding and sausage, etc.
Ehrmann company established in 1920, now we have more than 100 years history.
Ehrmann owned 7 global factories, except the productuon site in Germany, we has an international presence with production facilities in Russia and Brazil. We also have 9 subsidiaries all over the world, such as in Italy, Spain, UK and China. Ehrmann products has sold to more than 70 countries and we have more than 3000 employee to bring high quality, tasty and nutural product to the consumer.
Product concept, highlights and added value
1. Product Concept
More and more consumers recognized the benefits of a diet with a high protein content. In supermarket, fitness club, online shop, more protein product apprearred. However, high protein product usually has not good taste that makes consumer not willing to try. What makes Ehrmann High Protein drink so special? Ehrmann high protein product is delicious compared to many of high protein product on the market. So consumer can supplement protein and enjoy the tasty product.
2. Healthy recipe：the consumer don't need feel guilty, even you drink chocolate drink, but it's very healthy
*20g protein per bottle
*94% raw milk as main ingredient, other market player always use water as main ingredient
*No added sugar
*Low fat
*Low calorie
*Lactose free, gluten free, suitable for lactose intolerant people
*Imported from Germany
3. Convenient packaging, consume it anytime: most of High protein drink on the market are powder, the consumer needs to mixed with water, its not convenient drink on th go. Ehrmann high protein drink can storage in room temperature, consumer can take to office, fitness club, go camping, more drinking scenario.
4. Stand out packaging design, attract people's attention: the black packaging makes the product stand out among colorful product shelf. The product claims are clearly shows on the packaging.
Product Images
Please briefly describe how your product communicates with consumers
（1）High protein assotment is a trendy in dairy and FMCG category, but not delicious its a key point that limit the product development. Ehrmann R&D department after long time research and recipe adjustment, has made a current recipe which satisfied with consumers needs. Ehrmann HP drink make consumer don't feel guilty when you enjoy delicious dairy product, even its chocolate flavor. Consumer don't need do more exercise after drink it.
(2) Top 1 Sales Performance in High Protein Category: Ehrmann brand continuely be Top 1 sales performance among High protein category in Germany since 2018. In 2021, the high protein assortment sold 100 million unit, sales revenue reached 70 million Euro. After successful in Germany, we have continue this success in Portugal, Austria, Italy, etc. Now we would like to bring this trend into China.
(3) For Marketing, we launched different flavors, such as banana, pistacio, coffee and other seasonal flavor. We have also provided consumer the recipe which can use our product make more kinds of foods, the activities are popluar on social media.
(4) For packaging design, the KV, POSM continue use black, to make the consumer when they see the black product on the shelf will think its Ehrmann High Protien product. The claims on the carton and display shelf make the consumer see it clearly.
Product Images
Ingredients List Photograph
Launch Date
2023-11
Target Consumer
The age between 25-45 years old who has demand to supplement protein. Such as fitness enthusiasm, wellbeing，white collar consumer group.
Weight/Volume per Pack
250ml
Price per Item
15
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce
Market Performance
无