Company Website
WWW.YANJINPUZI.COM
Company Introduction
Founded in 2005, Yanjin Food Co., Ltd. is an A-share listed enterprise engaged in food research and development, production and sales, mainly focusing on 7 categories: spicy marinated snacks, deep-sea snacks, leisure baking, potato snacks, jelly pudding, dried fruits and nuts, and healthy egg products.
Product concept, highlights and added value
O-KING is focused on the new Chinese-style healthy snack market and has established a digital quail farming base in Xiuwater County, Jiangxi. It is the first brand in the industry to obtain certification for edible quail eggs, aiming to manufacture healthier quail egg snacks using high-quality quail egg ingredients. During the processing stage, all-natural spices are sourced directly from their origin, ensuring that the products have "0 antibiotics, 0 added preservatives, and 0 artificial colorants," providing consumers with added confidence in their consumption.
Furthermore, O-KING's packaging is designed by renowned domestic packaging designer Tiger Pan. It features a striking yellow and black contrast, breaking away from conventional, fun, and imaginative designs, with the goal of capturing consumers' attention within 0.2 seconds.
Product Images
Please briefly describe how your product communicates with consumers
As the first brand in the industry to obtain certification for edible quail eggs, O-KING uses high-quality quail egg ingredients to offer snacks that are free from antibiotics, preservatives, and artificial colorants, addressing consumers' concerns about the quality of egg-based snacks. They aim to provide consumers with higher-quality and healthier leisure snacks.
Additionally, their packaging is designed to enhance the consumer experience. The outer packaging is designed as a yin-yang bag, which not only reflects a neat and visually appealing appearance but also features a window on the back, allowing consumers to visually inspect the product quality. The die-cutting process ensures smooth edges that are gentle on the hands, improving the overall consumer experience. Moreover, recognizing that traditional water-drop packaging may have short openings, causing resistance and potential splashing when opening the product, they have developed a patented irregular stretch film packaging that facilitates easier opening for more convenient consumption.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
For audiences of all ages, including snacks for families, sophisticated mothers and babies, and for users aged 18-30 such as students and young professionals
Weight/Volume per Pack
42g
Price per Item
5元/包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 零食专卖店
Market Performance
无